Ask Kelly: What to Do When I Cost More Than my Competitors?
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 31 March 2017
⏱️ 15 minutes
🧾️ Download transcript
Summary
You asked, Unstoppable Success Radio has answered!
In this mini-series, entrepreneur mentor Kelly Roach answers listener-submitted questions about business growth, mindset, and anything else that the Unstoppable Success Army wants to know.
You asked,
"What do I do when I cost more than my competitors?"
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 198. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:10.0 | the podcast for achievers, believers,ers, and Doers who want to build a profitable, sustainable business |
| 0:17.4 | around a life of purpose, fulfillment, freedom, and family. |
| 0:22.4 | Now let's get down to business. |
| 0:24.0 | Welcome back. You are listening to Unstoppable Success Radio. |
| 0:30.0 | I am your host Kelly Roach and I am thrilled and honored that you took the time to be back here with me today. |
| 0:36.0 | I recently got an excellent written in question for today's Ask Kelly episode and that was about the fact that I had an individual that had a prospect |
| 0:46.8 | coming back to him saying, hey listen, I'm interested in your product, but you're charging |
| 0:51.4 | significantly more than your competitors. |
| 0:54.6 | Why should I go with you? |
| 0:57.1 | And for the individual writing in, they were really kind of having that struggle |
| 1:01.0 | of that moment, I guess, that we all experience when we do charge more of that imposter |
| 1:07.0 | syndrome of who am I to charge more and how am I going to get this |
| 1:11.7 | prospect to be willing to pay more to me for the very same product or service |
| 1:16.8 | that they can receive elsewhere? |
| 1:19.2 | So we're going to talk about this from a couple of different angles today. |
| 1:22.4 | And the first angle that we want to focus on |
| 1:24.3 | is really qualifying the prospects that you are selling to. |
| 1:28.3 | So any lead is not a good lead, |
| 1:30.6 | and any potential customer is not a good potential customer. good |
| 1:33.3 | potential customer. You are seeking to interact and engage with people, |
... |
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