Ask Dodge #3. Live Events & Festivals Are The Future
Dodge Woodall Network
Dodge Woodall
4.8 • 953 Ratings
🗓️ 17 April 2026
⏱️ 46 minutes
🧾️ Download transcript
Summary
Every Friday Dodge gets interviewed by Co-Host Mark Masters (You Are The Media).
This chat is all about why live experiences are more powerful and more needed than ever, how Dodge went from selling queue jump tickets as a ten year old to building a festival that has sold over a million tickets across nearly two decades, and why in a world of doomscrolling and digital everything, getting people in a room together is becoming the most valuable thing you can offer.
Dodge also opens up about remortgaging his house, signing a ten year personal guarantee and the brutal reality of what it actually takes to build a live event that survives long after the competition has disappeared.
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Transcript
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| 0:00.0 | Welcome to Ask Dodge. I'm an entrepreneur who's built five businesses over the last 28 years, exited two of them and still running three today. On this show, you'll get straight talking real business chat with no fluff. I think we're going to help thousands of people in business. I've got my good mate with me, Marky Masters, who's going to be the co-host of the show. Dodge, looking forward to this. If there's something you guys want us to answer, send your questions. to Ask Dodge at Dodge |
| 0:25.0 | at Dodge Whed. the show. Dodge, looking forward to this. If there's something you guys want us to answer, |
| 0:21.4 | send your questions to Ask Dodge at dodgewiddle.com. I hope you enjoy everyone. Trust is built |
| 0:28.8 | around being with others and the live experiences. Dodge Woodall, what is the thing |
| 0:34.6 | digital and being online can never touch the live experience? |
| 0:40.0 | Connection, mate. |
| 0:41.7 | Connection with other people who you do not know when you go out on live events |
| 0:47.3 | and you meet people you've never met before and you have that instant bonding |
| 0:51.3 | where you have switched your mind off from all the stresses |
| 0:55.2 | and strains and pressures and everything else of life to go into a field and party and listen |
| 1:00.9 | to music or play sport, that cannot be beaten. And it comes down to live events can't be faked. |
| 1:09.6 | AI can be faked. Lots of things can be fake in the world we're in the moment. |
| 1:13.7 | Live events, festivals, |
| 1:18.0 | comedy nights. |
| 1:19.9 | Where did it all start for you? |
| 1:21.5 | Where did it all start for you then? |
| 1:23.9 | This, |
| 1:24.5 | the ability to bring people together. |
| 1:27.9 | It's like a young age, mate. It's like a young age, mate. |
| 1:30.0 | It's like a young age. |
| 1:31.1 | But in adulthood, it was the nightclub world. |
| 1:34.7 | You know, I grew up in the pub world, as you know. |
... |
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