Ashley Rogers, CEO of Sprinkles: How to Build and Sell A Startup, Product Innovation and Retail Expansion, Tips for First Time Fundraising, & More
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 31 January 2025
⏱️ 44 minutes
🧾️ Download transcript
Summary
On today’s episode I am talking with the CEO of Sprinkles, Ashley Rogers. Ashley is an accomplished entrepreneur, brand builder, and mentor with years of experience in the CPG industry. Throughout her career she has built and sold four companies and is now the CEO of Sprinkles CPG, the sister company of the iconic Sprinkles Cupcakes. In this episode we dive into how to build a sustainable startup that will make it to the selling stage, importance of product innovation, tips for retail, fundraising, and so much more. This one is packed with tips for anyone already in the space or looking to start a business of their own. Enjoy!
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Produced by Dear Media
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Transcript
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| 0:59.0 | Hi, I'm Sif Heider, the founder of Hire. |
| 1:02.0 | I'm a wellness entrepreneur and digital creator, and this is my show, The Dream Bigger |
| 1:06.4 | podcast. |
| 1:07.5 | Listen, I love dreaming big, but you know what I love more? Actually having the resources to make those big dreams happen. And hey, dreams can sometimes be private jets, but other times, they can look a little something like having the best skin of your damn life, or starting a successful business, or delving into spirituality. So on this podcast, I chat with experts |
| 1:30.1 | and thought leaders from different fields about their tips and tricks on doing exactly that. |
| 1:34.7 | So let's get right into it. |
| 1:40.6 | Hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast. So today's |
| 1:45.8 | guest is Ashley Rogers, who is the CEO of Sprinkles, which if you don't know, they started out as |
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