Ashley Nickelsen - Founder, CEO & Chief Snack Officer of B.T.R. NATION.

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 6 July 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

#85: In this episode of Just The Good Stuff we are joined by Ashley Nickelsen, Founder, CEO & Chief Snack Officer of B.T.R. NATION. B.T.R. NATION is on a mission to help fix our broken food system. When Ashley's parents were both diagnosed with rare forms of cancer, she became their primary caretaker. Between chemo appointments and radiation, Ashley and her family were always on the move eating junk out of hospital vending machines and cafeterias. With a background in biochemistry and food studies, she took to the kitchen to create an on-the-go snack that was actually good for her and her family. When Ashley's parents passed away, she made it her mission to share these nourishing snacks with the world. Use my code RACHL for 20% off your order. Here are some of the topics discussed in this episode: Why B.T.R? What does it mean? What Ashely was doing before launching B.T.R. Nation Her parent's story and what inspired her to start B.T.R Nation The current product line up What's next for B.T.R Nation Ashley's generalized anxiety disorder, and tips and tricks on how to manage it Being a virgo, making lists and making decisions + SO much more! Subscribe to my liquid collagen and get $10 off PLUS more $$ when you subscribe (truly life-changing!!). For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com

Transcript

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0:00.0	Hello everyone. Welcome back to Just the Good Stuff. This is your host, Rachel Mansfield.
0:09.7	Today's episode is with the founder of BTR Nation, Ashley Nicholson. Ashley is on a mission to
0:16.2	reimagine the modern vending machine. BTR Nation makes nourishing and better for you snacks and the most
0:22.1	amazing truffle chocolates. My kids call them the chocolate hearts. BTR stands for be bold,
0:27.8	tenacious, and resilient, which is inspired by her parents' personal mantra that motivated
0:32.9	Ashley to start BTR Nation a few years ago. Both of her parents were diagnosed with rare
0:37.4	forms of cancer,
0:38.7	and as their primary caretaker from the hospital,
0:40.9	Ashley was living off of vending machine snacks.
0:43.5	And like most of us,
0:44.8	she was very uninspired by the process and sugary snack options,
0:48.2	which is what led to the creation of her delicious snack bars and chocolates at BTR Nation.
0:53.4	If you do want to order some of her bars and chocolates,
0:56.0	use my code Rachel for 20% off.
0:58.3	The best place to find them, I can say nationwide right now,
1:01.1	is their website.
1:02.2	They're getting into more and more stores,
1:03.7	but use the code for 20% off.
1:05.7	I personally love the peanut butter chocolate chip
1:07.7	and the dark chocolate brownie,
1:09.6	but they have a variety pack.
1:11.2	And for the truffles, any flavor, just feed them to me all night.
	...

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