Artificial Intelligence: Can It Make Us More Relevant to Our Customers?

Win Make Give with Ben Kinney

Ben Kinney Training

Education, Self-improvement

4.9 • 1.5K Ratings

🗓️ 28 April 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Does artificial intelligence (AI) create more marketing opportunities for us to connect authentically? In this episode, Bob Stewart and Chad Hyams dive into this timely topic with the CEO of Instantly Relevant and lead generation expert Thomas "AI Nerd" Helfrich.

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In this episode, we cover several topics, including:

How much is AI going to impact our lives? [4:29]
Does AI-generated content still need a human touch? [7:05]
Will AI improve our conversations? [9:22]
Can AI help generate leads and close deals? [16:00]
Can AI make you more relevant to your customers? [18:00]
Should you intentionally give with your social strategy? [23:18]
Do customers care about AI-generated content? [27:10]
Speed or perfection – which is more important? [27:40]
Does marketing need human touchpoints? [29:00]
Will AI create more opportunities? [32:10]
How do you authentically connect with your audience? [36:20]

And lots more!

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Connect with Thomas Helfrich

Instagram - https://www.instantlyrelevant.com/

Linkedin - https://www.linkedin.com/in/thomashelfrich

Calendly - http://Calendly.com/instantlyrelevant

One-on-One Strategy Session call/text 314-954-6900

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Continue the conversation in our Facebook group at www.facebook.com/groups/winmakegive

Part of the Win Make Give Podcast Network

Transcript

Click on a timestamp to play from that location

0:00.0	We're welcome to the win make give podcast Chad Himes here with Bob Stewart and we got
0:13.0	a special guest for you today I can't wait to get to that but Bob how are you doing my
0:17.2	friend?
0:18.2	Let's just I want to talk to this special guest I'm fascinated by AI marketing is something
0:25.6	that we've always kind of dabbled in Chad right I think if if you're in business at
0:29.2	some point you you do some marketing right but AI to me is just absolutely fascinating
0:34.4	the ways that it's going to unfold in around marketing around a lot of the things that
0:38.9	we do in our world over the next I mean this is really it's accelerating right like the
0:44.0	pace of this AI stuff and people's optimization and utilization of it in businesses so I'm
0:49.6	excited to have our guest here let's just get you know you and I through our history lead
0:55.0	generation is something that's always been important to us to be capturing business
0:58.9	social media you and I used to be people that they used to come to to say what should
1:02.6	we do when it comes to social media we were young and hip and cool now like tiktoks out
1:06.8	and I don't even have a tiktok I'm not going to lie to you I wait till it comes on Instagram
1:10.2	reels I think that's what adults do right I don't even get to the reels I just need on Instagram
1:14.8	right where they get off our lawn guys now I want to come to it so I'm interested to hear
1:20.2	what's coming on yet Bob I want to just kind of throw this weird thing into you conquist
1:24.3	the door do you know what a conquistador actually is man I was no yeah a conqueror of some sort
1:32.4	the Spanish is this who the Spanish sent over to conquer the new world I'm not sure conquer
1:36.7	the Americans so I don't know whether this is good or not because you know the conqueror
1:41.8	of the Americas is a conquistador because when we spoke to our guest just before we started I
1:45.8	said you know how do you like to be called is it Tom or is it Thomas and he said well I like to
	...

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