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Marketplace Tech

Artificial ingredient: Cooking up new snacks with aid of AI

Marketplace Tech

American Public Media

Technology, News

4.61.2K Ratings

🗓️ 4 February 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

One of the more hopeful scenarios for how artificial intelligence could affect jobs is that it would take over more of the boring grunt work and free up humans for loftier pursuits. Mondelez, the company behind many of America’s favorite snacks, like Oreo cookies, Sour Patch Kids candy and Ritz crackers, is trying to do just that — using AI to speed up innovation for food scientists and give their taste buds a break. Marketplace’s Meghan McCarty Carino spoke with Wall Street Journal reporter Isabelle Bousquette about how AI is changing the snack game.

Transcript

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0:00.0

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0:53.6

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1:02.8

Public Media, this is Marketplace Tech. I'm Megan McCarty Carrino. One of the more hopeful scenarios for how artificial intelligence could affect jobs is that it could take over more of the boring grunt work and free up humans for loftier pursuits.

1:29.7

Mondalese, the company behind many of America's favorite snacks, like Oreo cookies,

1:35.1

Sour Patch Kids, Candy, and Ritz crackers, is trying to do just that,

1:40.1

using AI to speed up innovation for food scientists and give their taste buds a break.

1:47.0

Wall Street Journal reporter Isabel Bousquet recently wrote about how AI is changing the snack game.

1:53.7

When they are, you know, creating these new recipes, it used to be a process that was, you know, fairly trial and error-based.

2:04.9

And the process is still fairly similar now with this AI tool,

2:09.4

except what the AI is doing is it's giving, um,

2:17.1

the scientists the ability to actually go in and take the box for the flavor characteristics that they're looking for. They can take a box if they want it to,

2:21.2

you know, taste more buttery or more oily or eggy or have more chocolate chips or be rounder,

2:31.3

less round. You know, it's really endless, like, the amount of characteristics they can tick there.

2:36.8

And they don't all apply to, like, every product they create.

2:39.9

And they're still kind of taste tested.

...

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