Art of Sucre - Not Your Average Cotton Candy Maker

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 February 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Art of Sucre isn't any average cotton candy maker, says Founder and CEO Emily Harpel. The Ohio-based company offers flavors such as watermelon, bourbon, pina colada, and "glitter bombs" - tiny fluffs of cotton candy dropped into drinks to reveal edible glitter inside.

The idea of making cotton candy came to Emily as she was planning her wedding. She wanted a food-based party favor that was truly unique and was disappointed by the options she found online.

Emily got her start with event planning, and the customer service experience she gained there helped her when it came time to launch an online store for her product.

In Part 1, Emily talks about:

* How as you get older, it becomes more difficult to take chances with your career.
* Why she passed on graduate school to pursue this business.
* How she used the pandemic as an opportunity to redesign the product's packaging.
* Her start in event planning and how that helped launch Art of Sucre.
* How her product is not only a dessert but an experience.
* The unexpected reaction her husband had to her business idea.

Join Ramon Vela and Emily Harpel as they break down the inside story on The Story of a Brand.

For more on Art of Sucre, visit: https://artofsucre.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

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0:00.0	Recorded at MuteSix Studios.
0:07.7	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:21.4	So, Art of Sukra,
0:23.7	sucra, however you want to say it,
0:25.9	is a gourmet cotton candy company.
0:28.6	And this is not just the average cotton candy
0:31.1	that you're probably used to having
0:32.8	either at a fair or a baseball game
0:36.1	or maybe even a carnival or circus event, something like that.
0:40.3	This is cotton candy that is truly made for everyone of all ages.
0:45.6	We originally started out doing events and then the pandemic hit.
0:49.3	And in that time, I decided to transition into packaging and our e-commerce site.
0:54.6	So that's what we do now.
0:55.4	We sell our cotton candy direct-to-consumer online where you can find flavors like
0:59.9	watermelon, champagne, orange bourbon, pinocalada, as well as our cotton candy glitter bombs,
1:06.7	which were really known for, which is a tiny fluff of champagne-flavored cotton candy with
1:12.1	an edible glitter inside that you would drop into anything that's clear and bubbly.
1:16.5	So for secco, sprite, sparkling water, you name it, the cotton candy dissolves, the edible
1:22.0	glitter flows out, changing the color of your drink while adding just a little bit of sweetness
1:26.2	and sparkle to it.
	...

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