The Scrummy Sweets Company - Only the Best Ingredients

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 February 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Ordergroove.

In part 2, Siouxie Boshoff, also known as the Gummy Queen, Founder & CEO of Scrummy Sweets, talks about how some organic gummy bear brands add 2-3 spoonfuls of sugar in their products.

Siouxie shared the difficulty she goes through to source organic ingredients like Non-GMO gelatin from Europe and how she refuses to buy ingredients from China.

She and her husband developed their bestseller vegan caramel gummies with coconut cream. She laments that they went through a challenging but enlightening journey when finding and working with manufacturers. But, in the end, even manufacturers appreciated Siouxie's insistence on using specific ingredients.

She also talks about:

* Brand building
* More deep dive into her being inflexible
* Integrity with the product
* New product releases
* Health benefits and ingredients of Scrummy Gummies

Join Ramon Vela and Siouxie Boshoff as they break down the inside story on The Story of a Brand.

For more on Scrummy Sweets, visit: https://scrummysweets.co/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at MuteSix Studios.
0:07.0	This is not your average entrepreneur or e-commerce podcast.
0:11.0	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:26.6	So we actually have three ingredients plus the gelatin in there that kind of help to mitigate blood sugar response.
0:27.6	So some of my friends who are diabetic saw pretty phenomenal results in eating the gummy bears
0:36.6	where it actually assisted their blood glucose response,
0:39.0	which kind of blew my mind, but also made me feel very happy as a creator, you know,
0:46.5	because some people have given up candy that they love and you, and it really is kind of an
0:51.8	emotional thing for them. So the diabetic market's been kind of amazing.
0:56.2	We had one girl who, you know, she obviously was anecdotal, but she's a personal trainer.
1:01.6	And she's actually vegan.
1:03.0	And she'd asked me about them.
1:04.2	And I'm like, well, our gummy bears are not vegan.
1:06.6	They're made with gelatin.
1:08.3	Like it's definitely not vegan.
1:09.7	And she's like, no, no, I know.
1:10.7	But alios is amazing.
1:12.0	My husband's type 1 diabetic.
1:14.0	And I was like, oh, wow.
1:15.5	So she gave him my gummy bears and he wears a glucose monitor and it had zero impact on his blood sugar.
1:21.5	And I was just like, that's amazing.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.