Arrae - Feel Better with Fewer, High-Quality Ingredients
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 21 July 2021
⏱️ 29 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“There's no better combination than creative and tech,” says Siff. In the second half of this Feature, both Siffat Haider and Nishant Samantray, Co-Founders of Arrae, continue the conversation about their wellness brand and backgrounds.
In 2016, Siff quit her job and started working on her blog and then podcast full time. Siff is a creative and brand-building person, while Nish is analytical and comes from a tech background.
When they decide to create Arrae, they knew that their goal was to have people feel better with fewer, high-quality ingredients.
They discussed:
* Their backgrounds
* Working together as a couple and Co-Founders
* Tips for people starting a business
* Myths around entrepreneurism
* Hero products from Arrae
* The brand mission
* Their brand & product roadmap
Join Ramon Vela and Siff Haider, and Nish Samantray as they break down the inside story on The Story of a Brand.
For more on Arrae, visit: https://www.arrae.com/
*
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.5 | I actually quit my full-time job in 2016 to work full-time on my blog and then my podcast. |
| 0:29.8 | So I've kind of been doing this, like just working for myself for a very, very long time. |
| 0:35.2 | But similar to Nish, honestly, like, when it like I knew I wanted to do something, but it had to be something that was impactful and like would touch people's lives. |
| 0:45.3 | And I always thought that if I go and start a brand, my co-founder has to be someone like Nish because, and hopefully Nish himself himself because he has all the traits that I just |
| 0:57.0 | don't possess. Like I'm very creative. I'm a brand builder. That's kind of my background. |
| 1:04.0 | Whereas Nish is so analytical and comes from a tech background and there's no better combination |
| 1:09.0 | than creative and tech, I think, especially in a CP, |
| 1:12.9 | in the CPG world, because with Nish, as we started working together and even prior to us working |
| 1:19.3 | together, even when it came to my blog, he would force me to think in a different kind of way. |
| 1:25.0 | Like he'd kind of try to bring certain tech principles and |
| 1:29.1 | like challenge my ideas sort of. Like even now when we think about our CPG company, he will |
| 1:36.2 | like we'll talk about like, okay, like what are those like really important tech principles |
| 1:40.3 | and how can we bring them into our company? Like, for example, building a moat around your brand. |
| 1:46.1 | Like, you know, what are the network effects? |
| 1:48.5 | Things like that that he just throws around like that, you know? |
| 1:51.1 | So it's been, yeah, like that's kind of our background. |
| 1:58.6 | Hey, are you worried about hitting your revenue goals this month? |
| 2:01.7 | Why not make the most of your website traffic with Just Uno, the number one CRO tool for thriving e-commerce sites? |
| 2:10.0 | You can grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. |
... |
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