Kits.com - Put Customers at the Center of Everything You Do
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 22 July 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and FenixCommerce**
“You're grateful when you're doing something you love,” tells Roger. In the first half of this Feature, we have Roger V. Hardy, CEO, and Co-founder of Kits.com, a brand that provides high-quality eyewear at affordable prices.
Roger's first entrepreneurial job was selling ice cream. But his entrepreneurial journey took off when he built a website and started a company with his sister in 2000. The company grew quickly, but they later sold it. After selling the previous company, they created a small fund investing in real estate and technology.
Focusing on customers and having the right people is necessary for growth. Roger has been hyper-motivated and passionate about his company. He says that it's essential to keep more control through equity and be careful about debt.
He talks about:
* Focus on gratefulness
* His early career and entrepreneurial journey
* Attributes that helped him to grow
* Lessons for other entrepreneurs
* His advice for handling challenges
* Why he started Kits
Join Ramon Vela and Roger V. Hardy as they break down the inside story on The Story of a Brand.
For more on Kits.com, visit: https://www.kits.com/
Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14%, by providing personalized actual delivery dates and options directly on your Webstore.
And post-purchase, stay on top of things with Fenix proactive delivery alerts.
Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.
For more details, check out fenixcommerce.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.9 | I would say that, you know, the key was, I guess, a couple of things to emulate in other |
| 0:28.1 | businesses was we really tried to focus on the customer. |
| 0:31.8 | We tried to put our customer at the center of everything we did. |
| 0:34.7 | We tried to make all our decisions based on, does this really add value to our customer? |
| 0:39.1 | Does this really help our customer? |
| 0:41.7 | And what does this do for our customer? |
| 0:43.8 | So putting our customer at the center of everything we did, |
| 0:47.0 | we did our best to surround ourselves |
| 0:49.6 | with the most skilled, most competent people. |
| 0:52.2 | So if the strategy was centered around the customer, |
| 0:56.0 | around, you know, people were, was who was going to help us execute. And so we were, we were very |
| 1:03.6 | focused on bringing on board the best attracting and retaining the top teammates. We had a deeply |
| 1:10.6 | ingrained culture, |
| 1:11.9 | so our core values, you know, |
| 1:14.0 | which included hardworking, |
| 1:16.1 | team players, a bias to action, |
| 1:19.1 | being, you know, |
| 1:19.7 | very well-defined, tightly-defined core values. |
| 1:22.6 | And those were the types of folks, |
| 1:24.3 | people we were looking for, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.