This is the Arctic Coach podcast with Severin Swanson with a special episode on

navigating inflation. In the episode we explore what inflation is, the uncertainty

and fear it can cause, and what executive coaches, business owners, CEOs,

presidents, and key executives can do to coach and navigate inflation. We in the

podcast exploring over 20 ways business owners can raise prices today with the

aim of not losing their customers. We also talk about cost-cutting strategies.

However, the primary focus of this podcast, the end, is on pricing. The session was

recorded on December 12th, 2021, via Zoom video. We were listening to Severin Swanson

executive coaching curator of the Arctic Coach podcast, where we explore

excellence in the art and science of executive coaching. In 2008, there was a

moving storytelling song co-written by Jamie Jamison, James Otto, and Lee

Thomas Miller called In Color. The song was sung by Jamie Johnson and charted

in the top 10 for country music and won the song of the year. The song is about

an elderly man who is showing his grandson some black and white photos of his

grandfather's life. The elderly man picks up one of the black and white photos of

he and his brother working a cotton farm in 1935 during the Great Depression. The

photos are grainy and sometimes difficult to see the full expression or

context of the time. And the elderly man tells his grandson, quote,

and if it looks like we were scared to death, like a couple of kids just tried to

save each other, you should have seen it in color, unquote. It next points to a

picture of him in the war with one of his enlisted servicemen friends and

repeats the same lines, quote, you should have seen it in color, unquote. Then the

...