Welcome back to the Boosted Podcast where I give hosts just like you, the tools,

the tactics, the training, but most importantly the confidence to go and get

more direct. Buckins and today we're talking about pricing, most importantly

pricing software tools. So very quickly in the comments below, are you using

dynamic pricing software? If so, let me know what you're doing and who you're

using because I have surveyed over 3,000 hosts and I wanted to run a couple of

questions and find out where everybody's at when it comes to everything in terms

of getting entire bookings and pricing was one of the major things that I

asked. So let's just go and very quickly share the screen. I want to take a quick

break from today's show to talk about some of its been on my mind for a while

now and why it's important that everybody acts on this as soon as possible. In 2016

Joe Gebbier, who is the co-founder of Airbnb, spoke on a TED Talk stage about how

Airbnb designs for trust. As a company, their main focus on the early years of

their growth was trust. They had to convince both guests and hosts to be on

their platform. Now they are one of the biggest OTA providers in the world and

they have based everything on trust. The core focus for every host and property

manager who wants to increase their direct bookings this year should be on

trust. When you try and take a guest off the OTA's the trust is reduced. If you

can make a future potential guest trust the book with you directly then you

are going to come out the end of this year winning. The question is how do you

build that trust? IPRAC is a globally recognized accreditation and

certification service operating with thousands of members around the globe

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