Are You FINALLY Ready To Become A Listing Agent?

Real Estate Training & Coaching School

Business, Careers

4.7 • 669 Ratings

🗓️ 27 April 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

PRICING RULES Secret #1: A great Seller Prequalification Script pulls out critical facts so you can be best prepared to not just take the listing, but to price it right in the first place! Not prequalifying is unprofessional and can waste your time and theirs. Always prequalify, 100% of the time! Price it to SELL, not to SIT. Secret #2: The best price reduction conversation is the one you never have to have. All pricing scripts are best used at the listing table! Secret #3: Don’t lose the listing of a motivated, have-to-sell-seller over price. If they HAVE TO sell, you HAVE TO take the listing! Someone is going to make a commission. Shouldn’t it be you? Bonus Secret: Proper Previous Planning Prevents Pitifully Poor Pricing! Don’t Go Unless You KNOW: 1 What the seller wants, needs or thinks it’s worth! Pricing it right in the first place prevents future price reduction drama! Even if they’re thinking it’s worth more than the comps, you need to know by how much and how they arrived at ‘their price’… BEFORE you arrive to the appointment. Script: (when they tell you a too-high price): “That’s interesting, Mr/Mrs Seller, how did you arrive at that price? (listen carefully) Secret: Sellers overprice out of either Ignorance or Arrogance. Even in a hot seller's market, there is 'aspirational pricing'...you can price too high. Ignorance is when they just don’t know how to price a home (square feet matters, bedrooms, baths, views, condition). Arrogance is when they won’t listen to comps and have reasons other than real value to try to justify their price. Schedule A Free Coaching Call Listen on iTunes Listen on Spotify Listen on Stitcher

Transcript

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0:00.0	Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.
0:10.2	This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.
0:18.2	What's really working in today's market, how to generate more leads,
0:21.8	make more money, and have more time for what you love in your life. And now your host,
0:27.8	Tim and Julie Harris. Three, two, one, and Julie, we are back. It is April the 27th, and you have picked a fantastic topic.
0:40.3	I know this is something that a lot of our coaching clients in particular, but also podcast listeners, have been asking us about.
0:46.2	This is probably one of the weirdest times ever in the history of, you know, history.
0:51.4	Ever.
0:51.9	To be properly pricing, figuring it had to properly priced listings. It's very
0:55.6	confusing. Indeed. And this information is not just relevant to agents who are trying to figure out
1:00.1	how to put a proper price on a house, but also for buyers' agents trying to explain to their buyers
1:05.8	why the past comps don't necessarily represent the current value. You know, there's never been a time that's more wackadoo than this time is with regards
1:15.2	to real estate values.
1:16.4	And so this is a great topic.
1:18.1	So without any further delay, let's jump right in because I know this is a special request
1:22.4	content for all of you guys who are asking for special help and drill down on how to price
1:26.7	listings. And again, how to price listings and again how to
1:28.5	present listing prices to your buyers this is for you yes and this probably will be a two to three
1:34.4	part series so just warning you guys to take good notes and you know you can always rewind when
1:39.5	you're listening to podcasts and really digest this because tim this is one of those topics that
1:43.4	affects every single
1:44.6	listener. Whether you're on the buyer side or the seller side, whether you're in a hot
	...

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