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Perpetual Traffic

Are We In a ’Phantom Recession”?

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 8 March 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.

Chapters:

  • 00:00:00 Introduction: Unraveling Today's Economic Enigmas
  • 00:02:03 The Phantom Recession: Decoding Economic Contradictions
  • 00:04:07 Global Impacts: How World Events Reshape Marketing
  • 00:06:18 Agency Insights: Marketing's Predictive Power on Economy
  • 00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times
  • 00:10:31 Supply Chain Dynamics: Navigating Through Disruptions
  • 00:12:27 Forward-Looking: Marketing's Role in Economic Recovery
  • 00:13:09 Economic Indicators: Marketing's Response to Shifts
  • 00:17:22 The Office Space Evolution: Remote Work's Economic Impact
  • 00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior
  • 00:25:19 Fiat's Influence: Economic Perspectives on Currency
  • 00:32:23 Commodity-Backed Currency: A Future Solution?
  • 00:35:40 Conclusion: Charting the Path for Business in New Economies

LINKS AND RESOURCES:


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Transcript

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0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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