5 Reasons Why You Should Be Hiring in South America
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 5 March 2024
⏱️ 30 minutes
🧾️ Download transcript
Summary
Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices.
Chapters:
- 00:00:00 - Kickoff: Introductions & Light-hearted Start
- 00:00:55 - Evolution: From Agency Owner to Global Talent Scout
- 00:02:31 - Discovering Talent: The Argentine Advantage
- 00:04:18 - Global Talent: Unlocking Business Growth & Innovation
- 00:10:58 - Why Latin America? Exploring Regional Opportunities
- 00:13:05 - Cost-Effectiveness: The Economics of International Hiring
- 00:14:57 - Excellence in Hiring: Attracting the World’s Best
- 00:16:41 - Life-Changing Wages: Impact on Global Teams
- 00:18:30 - Global Hiring: Gaining a Competitive Edge
- 00:20:20 - Salary Strategy: The Ripple Effect in Emerging Markets
- 00:23:50 - Communication is Key: Embracing Radical Candor
- 00:24:34 - Wrap-Up: Final Thoughts & Actionable Insights
LINKS AND RESOURCES:
- Perpetual Traffic on Telegram
- What is the Average Salary in Colombia? and Factors Affecting
- Perpetual Traffic on Spotify
- Josh Hill on LinkedIn
- Ralph on Instagram
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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