Are we about to become a nation of investors?

This is Money Podcast

This is Money

Business News, News, Investing, Business

4.4 • 734 Ratings

🗓️ 17 April 2026

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

A new government-backed campaign to get Britain to become a nation of investors is about to kick off.

The message that you can be making more of your money will be spread in adverts that we know will feature a squirrel... but not much more about.

It's a campaign being led by the Investment Association, the fund management industry body, and backed by 20 financial firms, ranging from investing platforms to wealth managers.

So, will it make a difference - and why are we being told to invest?

On the This is Money Podcast, Georgie Frost, Helen Crane and Simon Lambert dive into the reasons for investing, the easy ways to do it and why it doesn't have to be an all or nothing affair.

Also in this episode, will the Bank of England really raise interest rates, Crane on the Case tackles a terrible tale of a holiday refund that should have been made, we look at the supermarket tactics to ge you to spend more... and Helen takes us down memory lane to a Midlands supermarket in the 1990s.

And finally, how much would an A4 sheet of paper worth of a new home cost you - and why on earth would you want to know?

Email us hello@dmgmedia.co.uk

Text us 020 7938 6000.

Hosts: Georgie Frost, Simon Lambert, Lee Boyce, Helen Crane

Producer: Georgie Frost

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	Welcome to This Is Money podcast sponsored by Trading 212. Download the Trading 212 app and open a cash-eiser with promo code T-I-M to get the 12-month bonus promo rate of 4.62% terms apply.
0:15.8	I'm Georgie Frost and joining me and Simon Lambert today is Helen Crane. And coming up, the government will soon launch its retail investment campaign,
0:24.2	encouraging more of us to stop saving and start investing our spare cash.
0:28.4	But will it work?
0:29.8	Are we about to get a rerun of the Tel Cid era?
0:33.1	Also today, the Bank of England hints at rate rises,
0:35.9	but says it isn't in a rush to make a decision.
0:38.7	Crane is back on the case. This time it's over a flight cancellation due to the Iran war.
0:43.6	Plus, from cows mooing in the milk aisle to price changes every hour, we unveiled the tricks.
0:49.2	Supermarkets are plotting to get you to spend more. And because who hasn't wondered this? Just how much would
0:56.5	you need to pay for an A4-sized slice of property in your area? Don't forget to have to date.
1:02.8	With all the latest breaking money news, just go to this ismoney.com.uk or download the app.
1:08.0	But first, if the government told you doing something with your money was a good idea,
1:15.4	would you do it or would you run a mile?
1:18.0	That was the question posed by R. Simon for his latest piece about the government's new retail investment campaign.
1:24.4	Basically, billions of pounds of our hard-earned cash is stuffed into savings accounts,
1:29.7	earning interest, hopefully, but not doing a huge amount else. And the government would love to
1:35.8	put even a tiny fraction of that to work in UK PLC. But will the plan work? Research suggests,
1:44.0	well, yeah, actually, the campaign has got people thinking. So is this? Tell Sid 2.0. Welcome, Helen, welcome Simon. Simon, firstly, the new campaign. What's it all about? What's it going to entail? And when is it?
2:03.6	The campaign is going to kick off next week. And it is a government-backed campaign, but it's not actually being run by the government.
2:11.5	It's being coordinated and run by the Investment Association, which is the kind of fund management industry body
2:19.1	with a load of people from the financial services industry.
	...

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