Hello, my fellow negotiators. I have a quick question for you and some exciting news to share.

But first the question, have you ever used a piece of advice from negotiate anything in any part of your

life? What impact did that have? And what would it mean if you could amplify that impact?

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I'll catch you later.

So what is bluffing?

Bluffing is a threat to do something that you don't plan on doing.

So let me give you a non-negotiation example just to make it really clear.

If I'm walking down the street and somebody says, hey, I'm going to punch you in the face,

and I say no, you're not.

And then the person says, yeah, you're right. I'm not going to do that. That would be a bluff. The person told me they were going to do something and they didn't follow through. Now, let's say same situation. They say, hey, I'm going to punch you in the face. And I say, no, you're not. And then they punch me in the face. Then that wasn't a bluff.

That was more like a promise. So essentially, a bluff is another version of a lie.

So the reason why bluffing is effective is because it creates pressure on the other side.

And in an effort to alleviate that pressure, the other side gives the bluffing party what they want. So what are the dangers of bluffing for the bluffer? So credibility is on the line.

Credibility is established through consistency and follow through. If someone calls you on your bluff,

you lose credibility. And that's bad.

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