If you ever thought about building an online course or you already have one, you probably

ask yourself some version of this question.

Is it still worth it?

Because from the outside, the signals make no sense.

The online course market is heading towards $400 billion globally.

More people are buying online education than any other point in human history.

And all the course creators I speak to, and I know them personally, as spoke to about a dozen of them recently, they all say the same thing.

They've been in the game for five, six, seven years, and they all are reporting the worst numbers since they've started their business.

So which is it?

Is there an opportunity? Is there

money to be made? Or is it all dried up? Is online education over? Here's the answer. The opportunity

is actually bigger than ever. But the model that most people are using to chase that opportunity

is absolutely dead. They're going after it the wrong way. And today I'm

going to show you what to do instead, how to do it the right way because the market has shifted

and if you don't shift with it, you're asking for trouble.

Welcome back to the $100 MBA show. I'm your host, Omar Zen Home, where I deliver practical

business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow,

and scale your business. If this show has helped in any way, it would be amazing if you could

drop us a quick review on whatever app you're using

to listen to this podcast right now. It helps me and my team bring new episodes every week,

and more importantly, more entrepreneurs will be able to discover our podcast so you can help

someone else start their journey. Thanks so much. Before I give you any context, I want to give you the most important

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