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Marketplace All-in-One

Are lab-grown diamonds dazzling consumers?

Marketplace All-in-One

Marketplace

News, Business

4.81.3K Ratings

🗓️ 20 December 2023

⏱️ 4 minutes

🧾️ Download transcript

Summary

By one estimate, “lab-grown diamonds” make up a $14 billion market. And the world’s largest jewelry maker, Pandora, is betting that that market will only grow. Pandora says it will stop selling mined diamonds and is expanding its lab-grown diamond range. The brand says growing diamonds in a lab is more environmentally sustainable than mining, and also happens to be more affordable, thanks to cost-effective production methods. The BBC’s Leanna Byrne has more on how lab-grown diamonds are made and who’s buying them.

Transcript

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0:00.0

A more sustainable way of making diamonds.

0:05.0

From American public media, this is Marketplace Tech.

0:08.0

I'm Lelie Dramale. By one estimate, lab-grown diamonds make up a $14 billion market.

0:24.0

And the world's largest jewelry maker, Pandora,

0:26.8

is betting that that market will only grow.

0:29.8

Pandora says it'll stop selling mined diamonds and is expanding its lab-grown diamond range.

0:36.0

It's time for a new kind of diamond.

0:40.0

One that's made, not mined, and is as unique as you and me.

0:47.0

The brand says growing diamonds in a lab is more environmentally sustainable than mining and that also happens to be more affordable,

0:55.9

thanks to cost-effective production methods.

0:58.7

The BBC's Leanna Byrne has more on how lab-grown diamonds are made and who's buying them.

1:04.4

The idea behind a lab-grown diamond is that they're more sustainable and they're cheaper.

1:08.9

Pandora's lab-grown diamonds start at $290 for not 0.15 of a carrot and go up to 4,450 for a 2 carrot diamond.

1:19.2

It's because making them is a lot less expensive than mining them, says Alexander Lassick, chief executive officer of Pandora.

1:27.0

In terms of production cost, if you take the example of a one carrot versus the other carrot so roughly is a third of the production cost for

1:37.1

the lab grown versus in mind which obviously then ends up in a consumer price.

1:43.0

So how are they made?

1:45.0

Green Lab is based in Surat, the diamond polishing capital of India.

1:49.0

The company's director is Sankit Patel.

1:51.0

He says lab-grown diamonds can be grown from a seed of pure carbon in around six weeks.

1:57.6

Seeds are basically diamonds. It's a single crystal diamond plate. So once the plate is placed in the reactors,

2:05.0

we start to give it the right temperature, pressure, and the right gases.

...

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