Hi welcome back to the personality hacker podcast my name is Joe Mark Witt and I'm

Antonia Dodge just last week we were up in Boston for an event called Inound where Joel was invited to speak. He did a great job.

Thank you. Yeah. And what was nice about going to Inbound other than the fact that

Inbound really rocks it out as a marketing

convention. Like I don't I don't think I've ever been to a convention that is that

over the top. I mean I woke up at 8 o'clock in the morning to go see the comedian Azizhizh the

top I mean I woke up at 8 o'clock in the morning to go see the comedian Azizizari speak a book on

sociology he wrote at like 830 in the morning and there was a bunch of big

names there.

We went and saw Daniel Pink speak.

We...

Amy Schumer was there doing a big party thing at the one night?

Yeah, and we saw Chelsea Clinton speak.

I mean, it was a big deal.

It was really cool to be able to be

there all week. One of the neatest things that happened though and one of the

reasons why we didn't go see Amy Schumer that night is because we reconnected

with an old friend of ours who was also a speaker at

inbound and we hadn't talked to her in probably a year and her life over the last

year has gone through massive transformation. The last time I talked to her she was

fully Graves V. Now if this is the first time you're listening to our podcast or

if you haven't heard our podcast on the Graves model, I highly recommend you go back and

...