Chuck Rocha advises Democrats on how they can win over Latino voters.

He likes to call himself a redneck, wears a big cowboy hat.

I guess what I'm saying is he's got an ego.

Have you read one of the 100 articles about the lagging support amongst Latinos for Joe Biden?

I've read a couple of them, yeah.

Only 99 of them am I quoted in.

He also runs the country's largest Latino super PAC.

Let me go to professional Chuck now.

Oh, but I like this Chuck. Can we stay with this Chuck?

Nope.

I'm going to plug in my good mic.

When I called up Chuck, I wanted to talk about this cringe-worthy video of Joe Biden that came out this week.

In it, Biden is addressing supporters in Florida.

He's got a TOTOS-Con Biden sign on his lectern.

And after he walks up, he whips out his phone and starts playing Despacito.

They're going to.

All right.

And while he's up there, one guy, the guy who wrote the song actually, is awkwardly clapping.

Even in this particular moment, when social distancing has made every campaign event a little uncomfortable, this appearance stood out.

It's just like when campaigns sometimes try to throw in a few Spanish words that you teach

your white candidate, it just always lands a little flat.

What happened here, it also seemed to reinforce that narrative Chuck's been talking about,

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