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The GaryVee Audio Experience

Are CMOs Obsolete?

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 30 June 2023

⏱️ 13 minutes

🧾️ Download transcript

Summary

On today's episode, I sit down with marketing legend Marc Mathieu who has held major marketing roles at some of the world's largest companies such as Coca-Cola, Unilever, Samsung, and more. He currently runs Salesforce's emerging tech studio. We discuss some of the mistakes companies make in trying to future-proof their business and talk about AI and its functionality of it in the workplace. We also dive into topics such as TV ads and embracing change. This episode will bring value to Fortune 500 CMOs and small businesses alike. You won't want to miss it! Enjoy

Transcript

Click on a timestamp to play from that location

0:00.0

As you were talking, I was thinking back to a meeting I had early in Vayner's existence,

0:04.6

I guess in 2012 and the person said, but Gary, Twitter won't be here in the year.

0:09.5

It won't exist in the year.

0:11.0

Any fun stories of like outlandish statements about Web 1 or Web 2 or Web 3 were people

0:16.1

bet against technology?

0:17.6

This is the Gary V. Audio Experience.

0:23.2

So we're continuing with interviews here live from Cannes Lions 2023.

0:28.7

This is a real pleasure, different perspective than the last conversation we had because Mark

0:35.0

who I'll let introduce himself in a second has had nothing short of a legendary marketing

0:40.0

career and will definitely bring some of that perspective to the podcast.

0:46.2

Want to ask him on the current state of marketing AI, different things of that nature, but

0:50.3

let me allow him to introduce himself.

0:52.2

Mark, why don't you tell everyone listening to podcasts what you currently do, but then

0:55.2

also, and I know you like to keep it humble, but I want to paint them some context picture.

1:00.0

Also maybe some of the things you've done in the past, my friend, and thanks for being

1:02.3

on.

1:03.3

Okay, well, thank you.

1:04.3

Great to be here.

1:06.6

So indeed, I'm currently running Salesforce Emerging Text Studio, which started as Web 3

1:13.6

and now has gone into AI transformation with our top Fortune 500 customers leading them

1:22.1

into this AI first world as we ourselves venture to become AI first company as Salesforce.

1:29.4

But before doing that, I was actually CMO at Samsung.

...

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