Hi guys, it's Rach and this is a Quick Word on scarcity.

It's so funny because I just did a Quick Word on mentorship.

The idea behind that particular episode, which you could go back a couple weeks and listen

to, was that if you had a mentor, if you had someone in your life who had gone before

you, if they'd walked down the path before you, they could turn around and hold up a lantern

and tell you the way to do it.

They could give you ideas and they could save you loads of time.

Then I just had the funniest interaction while I was recording another podcast and I was

like, I'm going to stop and make a quick word about that because it's so bananas.

It's so outside of how my mind works.

I want to tell it to you guys because I hope that what just happened is also totally

outside the realm of how your mind works.

But just in case it's not, let's talk about it.

There's something I'm trying to do in my business and I've been doing a ton of research, trying

to figure something out.

I needed a very particular skill set.

I needed a vendor who knew how to do something really specific.

Because I was doing research, I found this company that I admire and that I have promoted

a ton.

It's like a small business.

I've talked to them over the years.

I've promoted their stuff just because I loved it.

...