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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

APPLYING FBI HOSTAGE NEG. SECRETS TO WINNING MORE DEALS WITH CHRIS VOSS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 1 June 2021

⏱️ 46 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com Video Emails by Covideo = http://www.Covideo.com β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0

You want answers? I think I'm entitled. You want answers? I want the truth. You can't handle the truth.

0:29.7

It's a very personal, very important thing. Hell is a family motto. Are you ready? I'm ready.

0:39.7

I want to make sure you're ready. There it is. Show me the money.

0:46.7

I'm looking for a spot for what's like. I'm just a local boss but still got a name.

0:53.7

Money! I'm not a proud dairy. Cause I make sure you're good just to say that. Say it when you want to try.

1:01.7

Show me the money. You'll get to grab it in that dairy. I want you to say it when you're with me and brother.

1:07.7

I got bombs on the other side but he's the same. Yeah, yeah, yeah. Show you the money.

1:12.7

Show me the money. Show me the money.

1:18.7

Show me the money. I need to feel you, Jerry. Show me the money.

1:24.7

Jerry, you better go. Show me the money.

1:27.7

Hey, today we have got a great guest. We got Chris Fawse who used to be an FBI hostage negotiator.

1:34.7

He used to be a cop, a SWAT guy and he got into hostage negotiations.

1:39.7

And my history with Chris, I listened to his book on Audible and I liked it but it didn't really apply that much to my business.

1:48.7

But I started picking it up again and the more I listened to it, the more I liked it.

1:52.7

Then we met up in Boston at the Zoom Info conference and I listened to his presentation there and they started to really resonate with me.

2:00.7

And I basically, he also is one of the best deframers I've ever met.

2:05.7

But deframing is the ability to crack someone's perception of the world and get you to look at it differently.

2:11.7

And that's what we do in sales. It's too often we run into people who have a set mindset about what we do, if they need it, if they want it, if it's important, how much it's worth, we're going to get into all of that today.

2:22.7

This is one of the episodes that you really should, you should, I should charge you for this one.

2:26.7

But it's that good. We really have a great conversation and I used one of his techniques which is the best breakup email I've ever heard.

2:34.7

I used it literally last night and I'm telling you, no less than 10 minutes later, I get a response.

2:42.7

Now this is a little before five on a Friday where I didn't even know if the person would read the email, never mind, respond.

...

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