We all like to cite reasons for wearing a mechanical watch. People argue back and forth

endlessly about whether their reasons are better than your reasons for wearing the type of

watch they wear versus the type of watch you wear. But the reality is I wear the Apple watch every day because it's fun. I have a great deal of fun with it and if I didn't have fun with it, it would be nothing more than what its detractors like to say it is

which is a somewhat superfluous you know information management system that that you know

duplicates what you get on your phone and while it's true that functionally there's obviously

crossover between what happens on an iPhone and what happens on an Apple watch,

an Apple watch is a very, very different experience and if you connect with that,

then it really might be for you and if you

don't it really might not be. Oh, Hey everybody I'm your host Stephen Pulverin and this is Hodinky Radio.

It's Apple Watch Week here.

A couple weeks ago, I went to Cupertino, California

to Apple Park for the release of the Apple Watch Series 5,

and I was lucky enough a day after the release to get to

sit down with Alan Di who's the vice president of Human Interface Design at

Apple. He's not somebody who talks on the record a whole lot so it was a real privilege to get to

sit down with him and he's the one who crafts not the hardware but all the

software interaction so anything you're seeing on the screen of the watch has to do

with Alan and his team so it was great to get some

insight into how the watch is designed, how it's really come into its own over the

last couple of years, and also all the little nods to more traditional watchmaking.

Alan's watch guy and he brings a really interesting perspective to this conversation.

We also thought it'd be nice to have me sit down with Jack,

...