Hello and welcome to the Apple Insider podcast.

This is your host, Wesley Hilliard speaking.

I'm joined once again by William Gallagher, and today's sponsor is Clean My Mac by MacPaw.

If you're a paid subscriber, you're not going to hear anything about sponsors.

You're going to hear about William talking about what, what do you have for us today?

Oh, it's like the olden days when I used to be back in archives and my hands were dirty with things.

We got the iPhone launch coming up so soon now that I went back and looked at all of the iPhone launches and And, you know, I had a nice laugh at how many times they say, this is the best iPhone we've ever made,

which, by the way, is almost every single time, not quite but almost. And there are such funny

moments in it, such famous moments as well. Obviously, we all remember Steve Jobs' details for it, but then

later Steve Jobs being a bit ratty with people over there, taking over the Wi-Fi during the

presentation. Phil Schiller talking about the courage to change things. There's so many golden

moments, and I've picked out about half a dozen or so to just

have a good time listening to as we prepare ourselves for the new show.

Just one time I want Tim Cook to come out and say, well, guys, we really tried, but we flubbed it up

this time, and it's not as good as last years, but you'll still buy it anyway.

Here's the new iPhone.

Seriously, the thing that bothers me is, you know when he says, this is the best,

that he already knows that next year's going to be so much better. So it's not like he's lying

to us and things. But there's a point about that actually in Appetida Plus, a point where

they did that kind of thing a bit too publicly giving away what was next.

It brings to mind, we're not quite to that season yet, but I'll say it anyway. It brings to

mind the movie Elf with Wilf Farrell. Is that what it's called? Yeah. So he's an elf who

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