Welcome to Tech News Briefing. It's Friday, March 6th. I'm Peter Champelli for the Wall Street Journal.

Prediction markets let people place bets on just about anything. For people in states where gambling is illegal, they give a legal workaround to place bets on sports. But the betting also goes

beyond athletics. A new investigation from the Wall Street Journal is taking a look at the latest

place they're surging in popularity. College campuses. And then, this week, Apple announced

new iPhone and laptop models, which are straying from the company's modern formal style and high price tags.

Our personal tech columnist is here to tell us all about them.

But first, prediction markets are in the midst of an all-out sprint to turn just about anything into an online bet.

And as they race for market share, companies like CalShe and Polymarket have aimed marketing at an eager group of users that isn't known for financial discretion.

Students.

Wall Street Journal investigative reporter Catherine Long joins us to explain

the rise of prediction markets on college campuses. So, Catherine, how are Kalshi and Polly Market

getting college students familiar with their services? A couple of different ways. Both companies

have worked with college students who are online content creators, influencers on Instagram and

TikTok, to create content promoting both brands. They've also reached out directly to college clubs,

student groups, and fraternities. You read about one of the services incentive programs for

getting fraternity members to sign up?

Can you talk about how that works and what kind of actual financial incentives they're giving students?

At a fraternity at Columbia University, Polymarket, inked an affiliate deal with them.

Basically, for every student that fraternity members convinced to

sign up for Polymarkets U.S. app, which is rolling out shortly, the fraternity would get a certain

amount of money back in their wallets. And the fraternity was so successful at doing this that they

featured in Polymarket marketing material to other fraternities and student groups around the country that the company was trying to pitch on a similar deal. They said the Columbia chapter raised over $30,000 in a span of two weeks, and it sent them a wooden plaque commemorating them as the inaugural polymarket pledge class.

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