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9to5Mac Daily

App Store ads, OLED MacBook Pro

9to5Mac Daily

9to5Mac

Apple News, Apple, News/tech News, News, Ipad, Mac, Tech News, Technology, Ios, Apple Tv

4.6624 Ratings

🗓️ 19 January 2026

⏱️ 8 minutes

🧾️ Download transcript

Summary

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts appStitcherTuneInGoogle Play, or through our dedicated RSS feed for Overcast and other podcast players.

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Transcript

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0:00.0

Welcome to 95 Mac Daily for Monday, January 19th, 2026.

0:07.1

I'm your host, Chance Miller.

0:09.2

We are sponsored this week by Stuff, the clean and powerful to-do list application.

0:15.6

Leading off today, Apple is testing a new design for App Store search ads on iPhone.

0:24.8

Some users on iOS 26.3 are noticing that the classic blue background that shows around sponsored results is no longer there. This is a change

0:31.9

that blurs the lines between what paid ad results look like in search results and what the real actual search results look like.

0:40.7

Historically, when you search for something on the App Store, you'll usually see a sponsored result at the top.

0:46.8

The sponsored result is clearly separated with a blue background and also a blue banner that says add.

0:53.9

With the changes that Apple is now testing,

0:56.5

the only differentiator between organic results and the promoted ad is the present of that small

1:02.4

ad banner next to the app icon. Apple hasn't commented on the change, and right now it appears

1:08.4

to be some sort of A-B test. Some users are seeing the

1:12.8

classic design with the blue background, while other users are seeing this new design. The change

1:18.4

could be related to Apple's announcement from December that App Store's search results would

1:23.2

soon start including more than one sponsored result for a given search query.

1:28.8

The removal of the blue background will mean that all of those ads will appear in the list

1:33.0

in a more integrated design.

1:35.3

But on the flip side, this also has the effect of making it harder for users to quickly

1:40.1

distinguish at a glance what is an ad and what isn't, potentially misleading users and basically

1:46.4

tricking them into clicking something that they don't know is an ad. We'll have to wait for

1:51.4

Apple's official confirmation to know whether this will roll out broadly or if it's just a small

1:55.9

test. Next of today, speaking of advertising, OpenAI has changes coming to ChatGPT.

...

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