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The Story of a Brand Show

Anyday - Turning Your Microwave into a Gourmet Kitchen Tool

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 โ€ข 147 Ratings

๐Ÿ—“๏ธ 27 August 2024

โฑ๏ธ 67 minutes

๐Ÿงพ๏ธ Download transcript

Summary

In this episode of The Story of a Brand Show, I have an inspiring conversation with Steph Chen, the Founder of Anyday.ย 


Steph shared the incredible journey behind Anyday's innovative cookware that transforms how we think about microwave cooking.ย 


From her experience working at Eat Just to collaborating with renowned chefs like David Chang, Steph's passion for food and convenience shines through in her groundbreaking product, making cooking faster, healthier, and easier.


Steph opened up about the challenges of launching Anyday, including the skepticism around microwave cooking and the importance of conviction in her vision. She also shared insightful lessons learned as an entrepreneur, offering valuable advice for anyone looking to turn their passion into a thriving business.ย 


This episode is packed with inspiration and practical wisdom for food enthusiasts and aspiring entrepreneurs.


Key Moments in the Podcast:


- Steph shares how her previous experiences shaped her journey to creating Anyday.


- The moment Steph discovered the potential of microwave cooking and turned it into a business opportunity.


- The challenges of building consumer trust in a new product category.


- Collaborating with David Chang on how it influenced Anyday's success.


- Steph's advice on conviction, leadership, and empowering your team.


Join me, Ramon Vela, and Steph Chen, as she takes us through her entrepreneurial journey and the innovations behind Anyday. Whether you're curious about microwave cooking or looking for inspiration as a business owner, this conversation is one you won't want to miss!


For more on Anyday, visit: https://cookanyday.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.ย 


Plus, don't forget to follow us on Apple and Spotify.ย 


Your support helps us bring you more content like this!


*


Today's Sponsors:


Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/


Compass Rose Ventures ๐—ฐ๐—ฎ๐—ป ๐—ต๐—ฒ๐—น๐—ฝ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—–๐—ฃ๐—š ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ โ€“ Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit the link above.ย 


Shopline USA - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story


Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

Click on a timestamp to play from that location

0:00.0

We put raw chicken in this glass bowl that put the lid on, put in the microwave.

0:05.1

I had never put anything raw in the microwave in my life to date at that time.

0:09.5

And lo and behold, we took it out and the chicken was really juicy and tender.

0:14.3

And we were like, this is absolutely insane.

0:17.7

And we didn't even put it under the oven and just ate it straight up. And it

0:22.5

kick-started basically this, like, going back to that curiosity thing, it kick-started my curiosity

0:28.8

and kick-started this internet rabbit hole deep dive where I was just Googling everything

0:35.8

in sight related to cooking from scratch in the

0:38.8

microwave.

0:40.0

I basically discovered there's a truth here that nobody else realizes.

0:44.6

And so this concept of any day was born.

1:02.7

Here. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.

1:06.3

Like always, we have an amazing guest and brand that we're going to feature on today's show.

1:13.1

But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year,

1:20.2

and they are facing unprecedented challenges from changing consumer behavior, inflation, election year anxiety, the cost of capital, and more. However, finding an experienced knowledgeable

1:26.1

advisor shouldn't be challenging.

1:28.9

And that's why I'm personally recommending that you reach out to Compass Rose Ventures,

1:34.6

whether you're looking for help positioning your brand and messaging,

1:38.2

diversifying your marketing portfolio, preparing for retail expansion,

1:42.7

or fine-tuning your existing retail strategy, or maybe

1:47.0

preparing your brand and financials for investors or acquisition. Simply visit compassroseventures.com,

1:55.8

that's compassroseventures.com to learn more. Now, without further ado, let's get to the main event. I have with me,

...

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