Anti-Time Management: The Power of Time Tipping with Richie Norton: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 1 May 2026

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Richie Norton is an award-winning author, serial entrepreneur, and executive coach to CEOs, featured in major publications and recognized among the world's Top 100 coaches.

Top 3 Value Bombs

1. Put what matters most at the center of your life, work from it, not toward it.

2. How you work determines how you're paid and the freedom you create.

3. Traditional time management measures output, not freedom.

Download your free Time Tipping Toolbox to move from distraction to to action, prioritize attention, and reclaim your life in 90 days - Time Tipping Toolbox

Transcript

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0:00.0	Boom, shake the room, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the All-on-One sales and marketing platform.
0:12.2	On today's classic episode, we'll be breaking down anti-time management, the power of time tipping.
0:18.2	To drop these value bombs, I brought to Richie Norton into EO Fire
0:21.1	Studios. Richie is an award-winning author, serial entrepreneur, an executive coach to CEOs,
0:26.4	featured in major publications and recognized among the world's top 100 coaches. And today we
0:32.0	talk about how to put what matters most at the center of your life, work from it, not toward
0:36.8	it, how your work determines how you're paid in the freedom you create
0:41.0	and how traditional time management measures output, not freedom, and owe so much more.
0:45.7	And a big thank you for sponsoring our episode goes to Richie and our sponsors.
0:50.7	Fire Nation, is your business stuck?
0:52.6	Are you looking to learn the proven processes and success systems that have been used to create thousands of millionaire success stories?
0:58.8	Schedule a free consultation with America's number one business coach, Clay Clark, by visiting ThriveTimeshow.com slash EOFire.
1:06.0	Again, request life-changing tickets today at ThriveTimeshow.com slash EO Fire.
1:12.1	If you are building a real business, you need real infrastructure.
1:16.2	High level gives you website hosting, funnels, email marketing, automation,
1:19.1	calendar booking, payments, and course hosting all on one platform, plus award-winning
1:22.9	24-7 support, get a 30-day free trial in my full bonus act that includes a 50-minute private call with me
1:28.5	and much more at high-level fire.com.
1:32.2	High-level fire.com.
1:35.4	Richie, say what's up to Fire Nation and share something that you believe about becoming successful
1:41.9	that most people disagree with?
1:44.5	People believe that time management will give them more freedom and more time and possibly
	...

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