Anthropic's Growth Team Is Just One Person
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 16 March 2026
⏱️ 23 minutes
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| 0:00.0 | using only 20% of your business data is like dating someone who only texts emojis first of all |
| 0:06.3 | that's annoying and second you're missing a lot of context but that's how most businesses operate today |
| 0:12.0 | using only 20% of their data unless you have HuffSpot where all the emails call logs and chat |
| 0:18.3 | messages turn into insights to grow your business. Because all that |
| 0:22.4 | data makes all the difference. I would know because I use HubSpot at my company. Learn more at |
| 0:27.4 | HubSpot.com. So Neil, I think a good starting point on this one. So did you know that |
| 0:33.1 | Anthropics growth team is just one person? Yeah. So I didn't know that. I just read about it this week. Let me just give the context for everyone here. I know we can go into it. Obviously, I think they have a bigger marketing team to just one person. But you can go through it first because turns out I changed my password. So I have to log back in. So you sure. So there was a report on, uh, someone putting it on X on how |
| 0:54.8 | anthropics growth team is just one person and look at everything they've done from just one |
| 0:59.8 | person. Uh, they have done a miraculous job, but you have to look at it a few ways. One, a lot of |
| 1:07.9 | products actually grow through just product just being really good. If you look at some |
| 1:12.9 | of the best companies, yes, a lot of them eventually end up doing marketing, but good products |
| 1:18.6 | are much easier to grow naturally than having a crap product and amazing marketers. The second |
| 1:25.1 | thing that most people don't report out in this is their growth |
| 1:28.7 | team is one person. But how many other companies are they contracting with externally to |
| 1:34.3 | help get things done like their Super Bowl ads or the creative solutions, right, for the |
| 1:39.2 | Super Bowl ads? I think they had, was it four commercials? Yeah. It was four different commercials. |
| 1:42.7 | Yeah. So they have quite a few people that end up working on marketing, uh, externally. And internally, |
| 1:52.6 | even though their growth team is one person, I actually believe it is more people working |
| 1:58.0 | on marketing internally. They're just not marketers. So we work with a |
| 2:02.6 | Silicon Valley startup. They're not publicly traded. They're valued over $100 billion. |
| 2:08.1 | There's not that many of them. So you can take a guess. All right. And we help the AI company? |
| 2:13.2 | Not an AI company. Okay. So a hundred plus billion dollars, privately owned, eventually they will go public. |
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