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9 to 5ish with theSkimm

Annie Lawless, founder of Lawless Beauty and co-founder of Suja Juice: “When you take an investment, it's like a marriage.”

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.71.9K Ratings

🗓️ 18 March 2020

⏱️ 29 minutes

🧾️ Download transcript

Summary

Annie Lawless is the founder of not one - but two - successful businesses. She started her career as the co-founder of Suja Juice, one of the largest organic juice companies in the country. Now, she’s building a clean makeup empire with Lawless Beauty. Annie has become an expert in two different industries, and she gave us her tips on how to break into a new field. In this episode, Annie shares how she turns her anxiety into productivity (15:03), why you don’t need a business plan to start a business (17:40), and her advice on navigating partnerships (23:03).

Transcript

Click on a timestamp to play from that location

0:00.0

Today's episode is brought to you by Sephora. They've got clean makeup meaning the beauty you want minus the

0:08.0

ingredients you do not. We'll explain in a bit but first let's get into the episode.

0:12.8

You have to remember you can get

0:19.6

you can get money from so many sources there's only one you and one idea so you're

0:24.5

actually the valuable one in the situation and when you take an investment it's

0:28.4

like a marriage. I'm Carly Zaken I'm Danielle Weisberg. I'm Danielle Weisberg.

0:34.0

Welcome to Skim from the couch.

0:35.0

This podcast is where we go deep on career advice from women who have lived it.

0:39.0

From the good stuff like hiring and growing a team.

0:41.0

To the rough stuff, like negotiating your salary

0:44.5

and giving or getting hard feedback.

0:47.0

We started the skim from a couch,

0:48.6

so what better place to talk it all out

0:50.8

than where it began on a couch.

0:53.0

Today, Annie Lawless

0:57.0

on a couch.

0:58.0

Today Annie Lawless joins us on Skimmed from the couch.

1:02.0

She's the founder of Not one but two successful brands. Her most

1:06.4

recent venture is Lawless Beauty, a clean non-toxic cosmetic company. Before starting her makeup line, Annie co-founded

1:14.8

Suja Juice, one of the largest organic juice companies in the country.

1:18.8

With experience in two different industries, Annie has proven herself as an innovator and as a business

1:24.7

leader.

...

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