Hey, this is the moment I'm Brian Coppelman, thanks for listening.

My guest today is Annie Duke, she is a brilliant person.

Her new book, Quit, is, it is a terrific book.

It is incredibly readable and I think it's an important book and I loved reading it and

I've been thinking about it ever since I read the book and Annie knows when I read it,

it was months and months ago and it's still, every day it comes up in one way or another

and I'm sure you'll hear that from people.

As your earlier book, Thinking in Bats, does, because you frame questions about decision-making

in a way that isn't so a math based, that it seems too difficult to grapple with, even

though there's a lot of math sort of underlying, a lot of the ideas.

And this question of when to be dogged in one's pursuit of something and when to relance

so that one can doggedly pursue something else, seems really relevant.

So Annie, thanks for being here and thanks for writing the book.

Well, thank you for having me, I have to say that's such a good compliment for me when

someone says that my books aren't super mathy because of course as you say, like underlying

all of the concepts, there's a lot of math but I don't give people equations, I give

people more sort of frameworks for how to think about things and I don't want you to

have to feel like you are doing calculus or even algebra, frankly, when you're reading

one of my books.

So I take that as a great compliment, thank you.

Well, I think it is important in the books because I mean, one of the things you point

out, and it's something that, you know, obviously, Connemon, Tversky, point out and Gladwell

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