Anheuser-Busch vs Miller - Surprise Attack Dog | 5
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 12 June 2019
⏱️ 28 minutes
🧾️ Download transcript
Summary
It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.
With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that see the company travel to Japan, disguise itself as a microbrewery, and go head hunting.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to business wars at free on Amazon music. |
| 0:04.6 | Download the app today. |
| 0:07.0 | It's early summer in 1980, and August Bush III is looking for a distraction. |
| 0:18.5 | The air in the Anheuser-Busch conference room in St. Louis has grown stale and heavy as |
| 0:24.1 | a meeting drags on. |
| 0:26.7 | As a wholesaler talks, August III stands up and starts pacing the room. |
| 0:37.7 | As the wholesaler resumes his monologue, August III wanders over to the company's chief |
| 0:43.3 | brewer and whispers a challenge in his ear. |
| 0:53.5 | When Miller Light first made a splash six years ago, August III dismissed Light Beer as a |
| 0:59.8 | fad. |
| 1:01.2 | Now, its clear, low-calorie beer is here to stay. |
| 1:07.2 | Anheuser-Busch's existing Light Beers, natural light and mechalob light, are selling, but |
| 1:13.5 | not so well that they're keeping Miller execs up at night. |
| 1:17.6 | August III reckons a Light Beer blessed with a hallowed Budweiser name. |
| 1:23.8 | Might change that. |
| 1:26.1 | As the meeting ends, the chief brewer marches over and hands August III a slip of paper. |
| 1:32.3 | What's this? |
| 1:33.5 | The brewer grins. |
| 1:35.4 | The recipe for Budweiser Light. |
| 1:38.2 | Already? |
| 1:39.2 | When can I taste it? |
| 1:40.9 | I'll start today, so it'll be ready three months from now. |
... |
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