Anheuser-Busch vs Miller - Miller Killers | 4
Business Wars
Audible
4.6 • 13.5K Ratings
🗓️ 10 June 2019
⏱️ 26 minutes
🧾️ Download transcript
Summary
It’s the late 1970s and Miller is hurtling towards the top of the brewing industry on the back of High Life and Lite. Anheuser-Busch’s new leader August Busch III knows he must act fast to stop the threat.
But before he can do that there’s internal problems that need fixing. A strike has shut down the company’s breweries and threatening to leave the business disunited and demoralized at the worst possible moment.
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Transcript
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| 0:00.0 | Hey, prime members. You can listen to business wars at free on Amazon music. Download the app today |
| 0:13.3 | It's March 1976 and a regular enters a dive bar in Jonesboro, Arkansas |
| 0:18.8 | The bartender smiles as the man hops onto a bar stool. Hey Kurt usual? Yep, slits is always man |
| 0:28.1 | Bartender starts to hand it over but suddenly stops he takes a closer look at the amber brew and sees |
| 0:35.9 | Thousands of tiny specks floating in the normally clear liquid |
| 0:40.6 | Not this again. I had the same problem with another slits barrel must be something wrong with the entire batch |
| 0:48.0 | Kurt you want something else? I guess |
| 0:51.4 | Give me a Miller light as |
| 0:53.9 | The bartender dumps the tainted slits |
| 0:57.1 | He makes a mental note to complain to the wholesaler first thing tomorrow |
| 1:00.8 | But the wholesaler already knows so do Schlitz executives in Milwaukee |
| 1:06.8 | The companies under siege from complaints that its beer looks |
| 1:11.4 | Hazy or speckled some people even say they see mucus floating in it and |
| 1:17.3 | That's why Schlitz's top brass are holding a crisis meeting this very minute |
| 1:23.4 | The marketing chief is seriously rattled. He's leading the desperate battle to stop Miller from replacing Schlitz as America's number two brewery |
| 1:31.4 | The last thing he needs is to lose loyal customers |
| 1:35.0 | What the hell is this gunk in our beer? Is it even safe to drink the vice president of operations responds? |
| 1:42.2 | It's totally safe. It's just proteins clotting together. That happens naturally over time our |
| 1:48.6 | Stabilizers normally prevent it the marketing chief narrows his eyes |
| 1:53.0 | Hang on hang on didn't you change the stabilizer recently? |
| 1:58.6 | The operations executive gets defensive |
| 2:01.5 | Yeah, but we tested it thoroughly. It's not the stabilizers. It's got to be something else |
... |
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