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The Long View

Andy Reed: Inertia Is the Most Powerful Force in Behavioral Finance

The Long View

Morningstar

Morningstar, Financial Services, Careers, Investing Leaders, Investors, Jeff Ptak, Investing, Amy Arnott, Business, Christine Benz, Long-term Investing, Influential Investors, Entrepreneurship, Dan Lefkovitz, Finance

4.6915 Ratings

🗓️ 13 January 2026

⏱️ 57 minutes

🧾️ Download transcript

Summary

Vanguard’s head of behavioral economics research on the power of default options, how investors change as they get older, and the future of financial advice.

Transcript

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0:00.0

Please stay tuned for important disclosure information at the conclusion of this episode.

0:06.0

Hi, and welcome to the Longview. I'm Amy Arnott, portfolio strategist for Morning Star.

0:11.7

And I'm Christine Ben's director of personal finance and retirement planning for Morning Star.

0:16.3

Our guest on the podcast today is Andy Reid. Andy is head of behavioral economics research in Vanguard's Investment Strategy Group.

0:25.9

He leads a global team of behavioral scientists who study how investors think, feel, and

0:30.7

make decisions, focusing on insights and strategies that help investors make better choices.

0:36.9

His research blends psychology and economics

0:39.1

to explore how investors' portfolios and decisions are shaped by emotion and cognition,

0:45.0

behavioral biases and risk preferences, as well as choice architecture and regulatory policy.

0:51.5

Before joining Vanguard, Andy was a vice president at Fidelity, where he established a

0:57.3

behavioral economics practice. Previously, he was an associate research scientist at Columbia

1:03.5

University and a postdoctoral scholar at Stanford University. Andy earned a BA in history and

1:10.4

psychology from Swarthmore College and an

1:13.4

MA and a PhD in developmental psychology from Cornell University. Andy, welcome to the Longview.

1:21.6

Thanks so much for having me. Well, thank you so much for joining us. We wanted to start by talking a bit about your background.

1:29.6

You studied psychology and history as an undergrad and went on to get a PhD in developmental psychology.

1:38.6

When did you first start getting interested in behavioral economics?

1:43.7

Oh, that's an excellent question.

1:45.6

Certainly more than 20 years ago.

1:47.4

So I had the good fortune as an undergrad of studying with Barry Schwartz.

1:51.2

And he was teaching a course on judgment of decision making,

1:54.7

and it was sort of behavioral economics by another name.

...

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