Hey, fam. Welcome to the free trial podcast. Of course, I'm your host, Dylan Bowman here today

with Andy Pearson for an episode.

I've been looking forward to for a very long time. Andy is a long time ultra runner. He's done races

like Western States, Hard Rock, Bigs backyard, Ultra, the Barclay, Vol State, Cocodona. He's

been in the game a while. He has been around the block as a trail runner, but perhaps

more interestingly, Andy is also the VP of Creative at Liquid Death, the canned water company that is,

as he says, the fastest growing non-alcoholic beverage company in the world. Pretty crazy. If you know about Liquid Death, you know that they're

creative is what sets them apart. hilarious, fun, edgy at times. It's the type of advertising and

marketing that is defining the industry in this modern digital era. And it just so happens that

the thought leader behind it all is a trail runner.

One of us. He is quite literally an icon in the advertising industry. And here he is to talk all

about it on the free trail pod. Some topics we discuss. Andy's personal and professional background.

We talk about the difference between entertainment and marketing.

We talk about the art of stupidity and the value of thinking irrationally. We talk about creating

viral products, Liquid Death's famous Super Bowl ad. We talk about maintaining a disruptive posture

as liquid death scales.

We talk about obviously Andy's running career.

We talk about the creative genius of Lazarus Lake, aka Gary Cantrell.

We talk about, of course, the Between Two Pines podcast,

where Andy Pearson and his co-host Dominic Grossman make trail runners laugh consistently and a lot more.

It's an informative and hilarious episode.

I really enjoyed it and I hope you do too.

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