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The Russell Brunson Show

Andrew Carnegie: How One of the Richest Men in History Viewed Wealth and Legacy | #Success - Ep. 73

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8982 Ratings

🗓️ 24 September 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I take you inside my collection to talk about one of the most influential men in history… Andrew Carnegie. At one time, he was the richest man in the world, and his ideas shaped generations of entrepreneurs and thinkers, including Napoleon Hill. I share some rare books and artifacts from Carnegie, including a signed copy of Around the World and a first edition of The Gospel of Wealth. But more importantly, I unpack the lessons from The Gospel of Wealth, an essay that had the biggest impact on me from Carnegie’s work. He believed that dying rich was a disgrace, and that wealth should be used to build opportunities for others, not just handed down. I contrast his philosophy with Ayn Rand’s views, and talk about how those ideas play out in business today, especially when it comes to philanthropy, profits, and building something that lasts. Key Highlights: ◼️ How Andrew Carnegie influenced Napoleon Hill and Think and Grow Rich ◼️ The core message of The Gospel of Wealth and why it matters today ◼️ How I realized Ayn Rand’s philosophy and Carnegie’s approach to giving were actually similar and not contradicting each other ◼️ Why charity tied to strong offers works better than guilt-driven giving ◼️ Lessons from Carnegie, Rockefeller, and Vanderbilt on building generational wealth By the end, you’ll see why Carnegie’s vision for wealth still applies to entrepreneurs today, and how you can use these lessons in your own business and life. And if you want my notes from this essay, you can find them below! ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠ ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️ Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Claire worked in the marketing department for an up-and-coming artisan bakery. Unfortunately, the artisan

0:07.5

bakery in question was so up-and-coming. Nobody actually knew it existed. But then she had the

0:14.3

really good idea to use Canva to create a business plan. It looked good, really, really good. Their investors thought so too.

0:23.7

And now their hotcakes are selling like, well, exactly. Thanks, Canber. Do you have a funnel,

0:31.0

but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck

0:36.5

at selling. If you want to learn

0:37.8

how to sell so your funnels will actually convert, then get a ticket to my next selling online event

0:41.9

by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the

0:49.2

Russell Brunson show. Hey, this is Russell. Welcome back to the vault. Today we're talking about one of the men who was at one point in time, the richest man in the Hey, this is Russell. Welcome back to the vault.

0:54.5

Today we're talking about one of the men who was at one point in time, the richest man in the world. This is Mr. Andrew Carnegie. We're talking about some of his books here, some really rare stuff. Before I dive into this, people ask me why I'm obsessed with Carnegie. And partially because at one point he was the richest man in the world, I love studying people who have figured out how to create wealth. But number two, he is the origin story of Napoleon Hill.

1:11.4

If you know Napoleon Hill thinking grow rich,

1:13.0

Napoleon Hill got a commission to Napoleon Hill think and grow rich,

1:13.0

Napoleon got a commission to go interview Andrew Carnegie about how he built his wealth up while he's interviewed Andy Carnegie. They hit it off and became really good friends. It's supposed to be like a three hour interview and Napoleon spent spending three days with him. At the end of day three, Cardigee told me, like, I'm looking for somebody to write the first ever philosophy on personal achievement,

1:27.6

and I'm looking for someone who's going to dedicate the next 20 years of life to create this, and

1:30.7

do you want to do it? And he sat there and waited. And as the story goes, and Napoleon Hill instantly said, yes, I'll do it. And Carnegie pulls a stopwatch out of his pocket and says 29 seconds. He's like, I've asked this over 200 people, and you're the first person to say yes in under a minute,

1:43.2

therefore I'm going to give you the commission.

1:44.9

And then from there, Hill went out and created everything

1:47.2

that he did laws of success and everything else and so I love the story of Carnegie and that made

1:50.9

me interested in like his life and what he did and how did he become the richest man in the world

1:53.7

and so we've got a couple books here I'm going to go deep into this first one here this is

1:57.1

actually a really rare unique book is called It's called Around the World. Carnegie had this chance. He was traveling the world and he was writing down everything he was learning going to Tokyo in Japan and around the world, like all different things he was learning. This specific copy of the book is really unique because this one is signed by him. So here is Carnegie's actual signature. This book cost me $7,500. So there's the price that I paid for this book. And the reason why I did is, number one, it's signed by Carnegie, which is amazing. But number two, this was signed by Carnegie one month before he closed what at the time was the largest business transaction, the history of the world, and what made him become the richest man in the world. He partnered with U.S. Steele, and did this huge merger, and from that, he came the wealthiest man in the world and one month before that merger happens when he signed this book and he signed it to his lawyer who was working on the deal. And so this is the lawyer's book one month before signing and in the top it says, yours to the brotherhood of man from Andrew Carnegie. And so it's just kind of a cool, unique thing. It was signed in 1901. The book was written in 1884. This book had a new cover put on it, a nice leather cover.

2:51.6

This is actually a copy of the first edition without the new covers. That's what it will look like in the bookstores. I bought this as part of a collection, so I don't have the actual pricing on this. My guess is probably worth about $1,500. It's kind of what you'd probably be able to buy it for right now for first edition around the world. And this was a special copy he made just for his lawyer one month before they closed the largest deal in US history.

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