Andrea Wasserman on Being an Intrapreneur and How to be a Rules Changer, Not a Rules Breaker in a Corporate Role

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 28 May 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Respectfully challenging the status quo and advocating for change in a large corporate organization can seem impossible. In this LEAVE YOUR MARK "snack segment," Andrea Wasserman, a visionary, outcome-driven executive with over 20 years of experience across consumer and B2B2C sectors, shares her secrets to intrapreneurship. Intrapreneurship is when you have an entrepreneurial mindset within a company that is self-motivated and proactive. In this episode, we discuss how to be a change agent in a corporate role, how to bring people on board, work cross-functionally, and motivate people who don't report to you to help execute a strategy. Andrea shares tips on being a project leader with vision, making each team feel essential to the outcome, and customizing the communication approach based on each audience's specific needs and preferences. We also discuss how mid-level employees can manage up by understanding their manager's goals better and ways they can be supportive.

Transcript

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0:00.0	Hi, everyone.
0:08.7	It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,
0:14.3	Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.
0:20.6	I hope you'll pick up a copy because personal branding is for
0:23.9	everyone. It's for the new graduate starting out, the middle manager looking to level up,
0:28.9	the executive who wants to be a thought leader, the entrepreneur starting from scratch.
0:34.2	It's for anyone who wants to pivot or transition into something new. Because having
0:39.4	a strong personal brand means that your name gets dropped in rooms, you're not in, and that
0:44.7	you're thought of for opportunities that other people haven't even heard of yet. So pick up a
0:49.8	copy, and I can't wait to hear what you think.
0:57.1	Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh
1:01.8	career advice with some of my most inspiring and successful friends.
1:05.9	It's professional advice that you can action immediately, whether you're just starting out
1:10.2	in your career or well
1:11.6	on your way. With a massive to-do list and a large cup of coffee, I promise that you can get it
1:17.4	all done and still have time to post about it. I am very excited to welcome my friend Andrea Wasserman
1:25.4	to leave your mark. This is going to be an amazingly
1:29.2	informative snack segment, which is where we dive into one topic pretty deeply for the entire
1:37.3	episode. And Andrea is a visionary outcome-driven executive with more than 20 years of experience
1:44.0	across consumer and
1:45.8	B-to-B-C sectors. She is bold and she has an incredible track record of building new customer-centric
1:54.6	revenue streams, but she's also transformed existing businesses. She's managed large global teams across all
	...

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