Anastasia Soare on Raising Brows and the Discipline Behind the Billion-Dollar Brand, Anastasia Beverly Hills
Skin Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 22 October 2025
⏱️ 24 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this landmark 800th episode of Skin Anarchy, Dr. Ekta Yadav sits down with the legendary Anastasia Soare, founder of Anastasia Beverly Hills and one of the most influential figures in modern beauty. Known globally as the Queen of Brows, Anastasia joins Dr. Ekta to discuss her newly released book, Raising Brows: My Story of Building a Billion-Dollar Beauty Empire. In this intimate conversation, she reflects on her remarkable journey—from her early years as a Romanian immigrant to becoming the visionary behind one of the most iconic brands in beauty history.
What began as a simple observation—that eyebrows were being overlooked—sparked a revolution. Inspired by Leonardo da Vinci’s studies on facial proportion, Anastasia developed her signature Golden Ratio method, shaping not only brows but the direction of the entire beauty industry. Her commitment to craftsmanship, precision, and empowerment turned Anastasia Beverly Hills into a global symbol of artistry and integrity.
Anastasia opens up about the discipline, mentorship, and mindset that built her empire—offering wisdom that transcends business. She shares her mother’s lessons in humility, her belief that fear must never dictate one’s path, and the philosophy that has guided her from the salon floor to international fame: “If there’s no seat at the table, build your own.”
Episode 800 is more than a milestone—it’s a celebration of resilience, creativity, and the pursuit of excellence. Tune in to hear Anastasia Soare’s powerful story and discover the legacy behind Anastasia Beverly Hills—and now, behind her new book Raising Brows.
Shop Raising Brows: My Story of Building a Billion-Dollar Beauty Empire and Anastasia Beverly Hills Cosmetics
CHAPTERS:
0:02 – Introduction & Welcome
1:03 – Starting Over in a New Country
3:06 – Entering the Beauty Industry
4:41 – The Birth of the Brow Technique
6:22 – Creating a New Beauty Category
8:19 – The Philosophy of Giving Your Best
11:05 – The Rise of ABH & Social Media Breakthrough
13:07 – Building Confidence & Carving Your Own Path
16:23 – Leadership, Mentorship & Lessons in Discipline
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. Today is our 800th episode and I could not be more thrilled to celebrate this milestone with an interview that brings you one of the most amazing individuals in the beauty space. She is truly a force and she has created such an empire with not only her brand, but the legacy that she's created alongside. |
| 0:24.6 | Today, we are going to be celebrating her newest book that has just come out, |
| 0:27.6 | has been released, so make sure you guys check that out before anything else. |
| 0:30.5 | And without further ado, please welcome Anastasia Suarez. |
| 0:33.4 | Welcome, Anastasia, I'm so, so honored to be hosting you today. |
| 0:35.1 | Thank you so much for having me. |
| 0:35.9 | I appreciate. |
| 0:40.2 | It's truly an honor, and I'm excited you wrote a book. |
| 0:46.9 | Putting all this wisdom out into the world, it's amazing to read from somebody who's been through it all and built something from the ground up. |
| 0:52.1 | It is beyond inspirational to see that. I would love to start from the beginning if you don't mind. |
| 0:54.5 | If you can tell us about what was it like coming to a new country, starting fresh, walk us down memory lane? |
| 0:58.1 | It was quite difficult. Remember, I didn't speak the language, didn't have a community |
| 1:04.3 | that usually supports you. It was quite traumatic for me. And so I came to United States with hope and with the desire to make a mark |
| 1:15.6 | and was quite shocking for me at the beginning. |
| 1:18.6 | The first six months, I think I cried every day. |
| 1:21.5 | Yeah. |
| 1:22.3 | Yeah, nobody talks about that, right? |
| 1:24.1 | You come to a new place and start fresh and also the language barrier. |
| 1:28.2 | How was that navigating? Well, that was one of the most difficult, I have to say, because not being able to |
| 1:33.5 | communicate is difficult. It was very hard. I used to take evening classes to learn. Remember, |
| 1:40.5 | in the same time, I was 31. It's very difficult when you are an adult to learn a new language. |
| 1:47.0 | If you are young, you don't even have an accent. |
... |
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