Hey guys, welcome back to Skin Anarchy. This is Fragrance Friday, and I have such an amazing guest with me today. I am a huge fan of this brand. I think a lot of us are. He's probably seen them all over social media. I know they're TikTok famous. Everybody loves all their fragrances. So without further ado, please welcome the founder and CEO of Dacier Sergio. Welcome, Sergio. I'm so excited to interview you.

Thank you for having me. I'm really excited about this too. Yeah, I know. I want to kind of dive in because

you have such a unique background. You come from the world of finance, right? And now here you are

in fragrance and beauty. What made you pivot? I think a lot of things in life, it's a little bit of coincidence, luck and opportunity and seething at the moment.

Like you were saying, I was in finance for a long time and then called the entrepreneurship bug years ago.

So I started working on a hair care company, specifically hair extensions.

That's how it started.

After that, I had a skincare company and Darcy is now my third venture.

Oh, wow, I didn't know you had a skincare line.

Yeah.

Did you stop?

Did you stop doing it or you just got bored or something?

Why did you stop the skincare line?

Did that?

Not all my ventures were hits. The first one was a

healthcare company, we made something out of nothing. So that was considering the very small

capital we had to start with. We really build a nice little company. The skincare company

went nowhere. After a couple of years, decided to to stop that then while thinking about what

else it could be doing again luck of the draw I just had an amazing conversation with the person

that ultimately became our first financial backer and the topic of perfume came out and it was an

aha moment.

It started from a simple observation.

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