Discovering Dossier: Turning Dupe Culture Into a Luxury Fragrance Movement
Skin Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 17 October 2025
⏱️ 43 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Sergio Tache, founder and CEO of Dossier, the viral fragrance brand rewriting the rules of luxury. What started as a simple question—“Why should smelling good cost $150?”—has evolved into a global movement redefining access, quality, and transparency in the world of scent.
Sergio shares his unconventional journey from finance to fragrance, revealing how a curiosity for entrepreneurship led him to challenge one of beauty’s most exclusive markets. Dossier began with a clear mission: make high-quality, cruelty-free perfumes with premium ingredients—without the markup. What emerged was not just an affordable alternative, but an entirely new way for consumers to explore fragrance through layering, discovery, and personalization.
From its early “impressions” collection inspired by luxury icons to its growing line of original creations like It Factor, Dossier has evolved from “dupe” to disruptor—proving that true luxury is about integrity, not price tags. Sergio also lifts the curtain on the brand’s minimalist ethos: recyclable packaging, transparent sourcing, and French craftsmanship that speaks for itself.
As the fragrance landscape shifts, Dossier stands out for celebrating individuality and inclusivity. Sergio discusses how consumer preferences are changing—toward genderless scents, mindful spending, and authenticity—and why the future of fragrance lies in accessibility, not aspiration.
Tune in to hear how Dossier is democratizing luxury, one scent at a time—and why the next evolution of perfume is all about confidence, creativity, and connection.
CHAPTERS:
0:02 – Introduction & Guest Welcome
0:54 – Sergio’s Transition from Finance to Fragrance
2:18 – Founding Dossier & Making Luxury Accessible
4:01 – Value vs. Discovery in Fragrance
5:37 – Breaking Down Luxury Pricing
7:16 – From “Dupes” to Original Creations
10:57 – Fragrance as an Everyday Luxury
11:43 – Lessons from Building Dossier
16:44 – Craft, Packaging & the Future of Fragrance
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. This is Fragrance Friday, and I have such an amazing guest with me today. I am a huge fan of this brand. I think a lot of us are. He's probably seen them all over social media. I know they're TikTok famous. Everybody loves all their fragrances. So without further ado, please welcome the founder and CEO of Dacier Sergio. Welcome, Sergio. I'm so excited to interview you. |
| 0:23.3 | Thank you for having me. I'm really excited about this too. Yeah, I know. I want to kind of dive in because |
| 0:27.8 | you have such a unique background. You come from the world of finance, right? And now here you are |
| 0:33.3 | in fragrance and beauty. What made you pivot? I think a lot of things in life, it's a little bit of coincidence, luck and opportunity and seething at the moment. |
| 0:42.3 | Like you were saying, I was in finance for a long time and then called the entrepreneurship bug years ago. |
| 0:49.3 | So I started working on a hair care company, specifically hair extensions. |
| 0:55.0 | That's how it started. |
| 0:56.0 | After that, I had a skincare company and Darcy is now my third venture. |
| 1:01.0 | Oh, wow, I didn't know you had a skincare line. |
| 1:04.0 | Yeah. |
| 1:05.0 | Did you stop? |
| 1:06.0 | Did you stop doing it or you just got bored or something? |
| 1:08.0 | Why did you stop the skincare line? |
| 1:09.0 | Did that? |
| 1:10.0 | Not all my ventures were hits. The first one was a |
| 1:12.8 | healthcare company, we made something out of nothing. So that was considering the very small |
| 1:17.1 | capital we had to start with. We really build a nice little company. The skincare company |
| 1:23.6 | went nowhere. After a couple of years, decided to to stop that then while thinking about what |
| 1:29.2 | else it could be doing again luck of the draw I just had an amazing conversation with the person |
| 1:36.2 | that ultimately became our first financial backer and the topic of perfume came out and it was an |
| 1:43.6 | aha moment. |
| 1:44.5 | It started from a simple observation. |
... |
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