if you are trying to have these big marketing campaigns and go viral, have a huge billboard

and things like that, you might win in the short term, but you don't win the entire game.

Hey there, I'm Matt Diavala and welcome to my short form podcast, Three Rules. Each episode, I ask a guest

to share three rules that help them find success and happiness. Today I'm joined by Anita Sarkar, entrepreneur

and co-founder of hero packaging, a sustainable packaging company helping businesses reduce

plastic waste. Beyond building a wildly successful brand, Anita shares insights on e-commerce,

marketing, and business growth, empowering others to launch and scale their own ventures. Her latest

book is called How to Sell Anything Online.

What's rule number one for you? Rule number one is watch the ball. So I have been playing a lot of

pickleball lately. I've recently gotten into it. I play three or four times a week. And something that's

happened to me is when I started to get into this sport, I started to watch a lot more

sport as well. Like this was, you know, cricket and tennis. And I've started to realize, and I'm

not the first one to say this, but I've started to realize that sport and business come with the

same rules and the same philosophies. And one of the things, and this is really, really interesting,

right? So I was watching

cricket because my husband is really into cricket. And there was a new player who had come to

open up the batting. And he kept saying these words to himself. You could see his mouth moving and

he was saying these words. And when you look closely, he was saying, watch the ball, watch the ball,

watch the ball. And I was watching a lot of tennis players. And if you look at

Federer and he says to himself, watch the ball, watch the ball before he starts playing. And you can

see him saying it to himself. And you think it's such a simple thing to say. Like obviously you've got to

watch the ball. You're a sports person.

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