This is the Gary V. Audio Experience.

It's speaking to the greatest.

My first question for Gary is about that art by which one becomes the greatest at anything.

For example, America's greatest songwriter, Irving Berlin, wrote 19 musicals and 1600 songs.

Many of the standbys for Ella Fitzgerald, Fink Sinatra, Fred Astaire, as well as the National Anthem, God Bless America.

And yet Irving Berlin started out the lowest.

He saw his village of Bernby, burned down by the caustics.

They let the little windowless basement in New York, and tell us Father died at the age of 13.

That time because he felt it was too much of a burden on his mother.

Out in the street he began singing and barristers vibe in the rest of his history.

In that context, you could talk about your perspective on that art of how can anyone end up a fashion that shows and feels become the greatest.

I think I come from a wine background.

So growing up in the wine business is an interesting parallel.

We often talk in the wine world that some of the greatest wines in the world are the ones that have to fight the hardest to get to the water.

That when you look at the soil underneath, it's a mess.

And they've got to get through the rocks.

And it's not clean soil.

And it's funny as my career evolved from just being wine centric to being out there as a personality, to being an entrepreneur,

to having this personal brand where I would talk about myself.

I started realizing, you know, when you, you know, I almost wrote a book called, I wish everyone was an immigrant.

Yeah.

And I think it speaks to where I'm going with this, which is, you know, to be great, I think you have to fight.

...