Hey guys, it's Gary Vay, nerd Chuck and this is the Gary V. Audio experience

Is this your coffee is that my coffee? This is my coffee actually

Yeah, maybe some more coffee for Mr. Gary V. I don't need it. You don't need it

Blur and Portland this morning. Thank you guys for the morning. Yes a little for in the morning action

Well, you look great for your new or shower in your shower. How about that which is an experience?

It was fun though. Fair fair. It was a late addition to the show. Yes, it was

Thank you for joining us. Thanks for having me. We are gonna talk about a lot of stuff

Most importantly your latest book I will start off right now by showing you guys this beautiful cover jab jab jab right hook

Crazy title how the hell did you come up with that? I came up with it in a very interesting way

I actually think that social media is very misunderstood right now

I think we're an early stages of it. I think we're only a half a decade into people thinking about this being a serious play

And I think that the common folk when I hear about social media think well just silly pictures on Facebook

Or just sending out tweets they disregard it very much the way I think people disregard boxing

Boxing when many people look at it think of it as like two dudes going into the ring trying to punch themselves in the face and

And themselves in the face that would be an easy job. That's a very good point punch the other person face I appreciate that

But when you think about

Philosophers referring to boxing as the sweet science, you know if anybody's ever heard that term

Boxing is most compared to chess out of any other sport

I'm completely fascinated by the notion of going into the ring small ring and having the subtle maneuvers that allow you not to get

Punch directly in the face

That's what I think about social media. I think social media has a lot of science behind it

The reason I made this book far more like a textbook with all the case studies is I wanted to show the subtleties of

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