This Week In Highlights | 5/8/2017

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 14 May 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From defining the difference between marketing and sales to understanding the cohesion needed between selling and delivering on the work to feeling good about what you're selling, this week was incredibly strong with some real tactical advice being deployed. If you're going to sell and be in it for the long term, you need to make sure you're doing it for the right reasons. Caring and truths will always win. There's just no other way around it. Hope you guys enjoy this week's highlights <3

Transcript

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0:00.0	Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVee Audio Experience.
0:09.9	Sales and marketing orgs are going to hate each other because they have different objectives.
0:15.4	And I am a pathetic devotee. Let me explain. Sales people. I'm a salesman. Sales people.
0:22.2	One move that your marketing team can do can change everything for you. They can go overnight
0:28.0	to. They can be the biggest flammials you can hate them. And one activation that I've
0:33.4	researched. One video they make for Facebook. One thing. One sponsorship. One thing fixes everything.
0:44.3	They are literally Mike Tyson. Right? One punch. And that you have to respect. There's nothing
0:50.8	you salesperson can do that will ever map to one excellent execution and marketing that has
0:57.7	the same impact. Next, marketers. You are full of shit and you are fluffy and most of the stuff
1:06.2	you're going to do doesn't matter. And your high brow and fuck your degrees. And I don't give a
1:11.6	ship what awards or what articles are written about how clever you are. You are not as practical.
1:16.7	You are not in day to day. You are. You are the offensive superstar of football team but probably
1:23.3	more like a wide receiver because the CEO is the quarterback. So I love that you can be highly
1:30.4	successful. And I'm love that everybody knows who you are. But just like wide receivers in the NFL,
1:36.0	you're a pre-Madonna. You are not practical. You don't get the full picture all the time.
1:41.4	And your salespeople, aka the offensive line, is there day in and day out,
1:46.3	grinding, trying to clean up for mistakes you've made, where misses you've had. They don't have
1:51.6	the luxury of your budget that has no quantifiable evidence to success. And you've got to be empathetic
1:59.0	to your sales team because they are there and there's no wiggle room. Your sales team can't say
2:04.8	to the CEO and more morally the CFO. Well, the long-term impact of that conversation I have will
2:11.2	do this even though it's true. Even though I am a great salesperson because I set up sales
2:16.4	and I'll have a sales call that's actually not even about the sales call. It's about what I'm
	...

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