Hey, welcome back to confidence conversion. I've got the wolf of real estate. Ericka,

well, that was the worst introduction ever, but let's keep it. Ericka wolf, listen to

these numbers, everybody. Jupiter, Florida, 13 years in the business, 78 transactions

last year, 46 million dollars in volume in 2021. And this year already at 38 million

dollars in volume in its April, ladies and gentlemen, we're going to talk about how to create

no like and trust and stock people on the internet. So they fall in love with you and

my house is from you and time savers for transactions. And we've got super Joe super Joe, let's

not even edit any of this super coach Jason pentana here as well. Ericka, very quickly give

us like a little moment in time. When did this whole video thing and internet marketing

things start to work for you? Well, I think because I got my license at 21, I started

using video just snapchat to stand out, like put on the filters, got comfortable and

realized a holy crap. People are like actually buying a house for me because of this. And

then I'd post them to Facebook. And I really wasn't on Instagram until I don't know five

years ago. But it was snapchat and Facebook joined some Facebook groups back then with

real estate agents doing videos to 2012ish, I would guess I learned how to run a funnel.

So and you get better retargeting with videos. Right. So that's kind of the quick of it.

Okay. So today we're talking about confidence in conversion and you ooze confidence. The

whole wolf vibe is super rad. And like I've asked you to speak a couple times at a couple

of our different conferences and everybody raves about the retargeting strategy and

the time-saving strategy. We want to undo both today. So walk us through like my note

is people work with people that they know, like and trust even when they've never met

them. Yes. So walk us through the playbook and Jason interrupt is often as you can not

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