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Scouting for Growth

Amélie Breitburd: How Coopetition Could Double Europe’s Insurance Market

Scouting for Growth

Sabine VanderLinden

Business:entrepreneurship, Business, Entrepreneurship, Technology

4.835 Ratings

🗓️ 23 July 2025

⏱️ 59 minutes

🧾️ Download transcript

Summary

On this episode of Scouting For Growth, Sabine VdL sits down with Amélie Breitburd, former CEO of Lloyd’s Europe and one of the most compelling voices pushing the industry to rethink how we insure the risks we’d rather not talk about. From climate and cyber to long-tail systemic shocks, Amélie brings a bold message: the future of insurance won’t be won by avoiding uncertainty — it will be won by designing new ways to share it. Insurance isn’t a product. It’s an enabler of civilisation. Amélie reminds us why insurance exists in the first place: people wouldn’t take a bike ride, drive a car — let alone “fly to Mars” — without protection. Insurance is a fundamental enabler of progress, innovation, and risk-taking. And for leaders in the industry, that means purpose isn’t optional. It’s the job. Diversification is the real superpower One of the sharpest insights in this episode is Amélie’s view on capital efficiency: risk is at the heart of insurance, and risk management is fundamentally about diversification. She points out that syndicates operating only in the US could expand into Europe with minimal additional capital impact—because diversification reduces concentration risk and can lower the cost of capital. The statistical power of pooling risks is what makes insurance affordable at scale. In short: together, we take risk better. From “buying” to partnerships: the era has changed Amélie also highlights a shift that founders and enterprise leaders should pay attention to: the industry is moving from a “we’ll buy it” mindset to a true partnership era. Why does that matter? Because partnerships allow startups to work with multiple carriers, increase diversity of learning, and spread innovation faster across the ecosystem — without burning teams out through endless acquisition cycles. The data problem: yesterday’s risk doesn’t model tomorrow’s world Insurers have mountains of data… but much of it is becoming outdated. Amélie explains why: as industries evolve, the nature of risk changes. In motor, for example, we’re moving toward autonomous vehicles—meaning driver behaviour becomes less important, while software integrity and battery performance become critical. Then there are frontier risks where we have no historical dataset at all: carbon capture, space travel, emerging technologies. The conclusion is uncomfortable but undeniable: We can’t insure tomorrow’s risks with yesterday’s data. Coopetition: the strategy to unlock the inaccessible market Perhaps the most provocative idea in this episode is Amélie’s call for “coopetition”—competitors working together to unlock markets that are currently uninsurable or unaffordable. By collaborating on shared infrastructure, smarter pricing, and diversified capacity, insurers can open access to protection for more people and businesses. That’s how you close the protection gap—not by competing harder, but by building smarter together. The next evolution: from PDFs to true digital exchange Amélie describes today’s transformation as “moving from paper to PDF.” Necessary, but not revolutionary. The next wave is bigger: fully digitalised exchanges across the value chain, with better access to data, distributed underwriting, and multi-layer diversification—captured in her vision for next-gen insurance infrastructure like Euro DIEM. Why this episode matters For executives, founders, and market shapers, this conversation is a blueprint for the next era of insurance: diversify to lower capital strain partner to move faster modernise data to match emerging risks collaborate to unlock inaccessible markets Because the future of insurance won’t be defined by who plays it safest. It will be defined by who dares to build the systems that let society take the next leap.

Transcript

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0:00.0

Welcome back to Scouting for Growth, the podcast where we spotlight the trailblazers,

0:22.6

redefining the future for tech and impact-led innovation.

0:27.4

Today's guest, someone who's not just shaping the insurance agenda in Europe.

0:33.9

She's fundamentally challenging its operating model.

0:38.0

Emily Redbird is the former CEO of Loads, Europe, and a leading voice in the movement to rethink

0:46.1

how we ensure against tomorrow's biggest shocks. From Klamet and cyber, to the long-tail

0:53.2

risks the industry still avoids.

0:56.0

She's a powerhouse strategist with a sharp vision,

1:00.0

that competition, not competition,

1:03.0

maybe the most powerful levers we have to double the size of the European insurance market

1:09.0

and close the protection gap once and for all.

1:12.6

I mean, he doesn't just theorize.

1:14.6

She designs models like the digital insurance exchange market,

1:20.6

Eurodine, advocating for new forms of syndication, capital neutralization and public-private matchmaking

1:30.7

that could unlock billions in new premium, and reinvest that capital back into resilient

1:38.3

economies. In today's conversation, we will unpack our journeys to Lloyds, explore the institution's

1:45.7

evolving role in a risk-saturated world, and dig deep in the bold idea behind her latest

1:53.2

work.

1:54.3

If you care about the future of insurance, inclusive innovation, or the economic imperative

2:00.0

of protecting what matters most.

2:02.9

This is a conversation you will want to stay tuned for.

2:06.8

Amelie, welcome to Scouting for Growth.

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