Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 18 August 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Email isn’t dead but your inbox deliverability might be. Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/ In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty. 👇 In this episode, you’ll learn: - Why your emails aren’t landing (even if you think they are) - How to protect your domain from being flagged or spoofed - When to use dummy domains and subdomains - Why cold emails fail with Mailchimp and Klaviyo - How AI is transforming email deliverability - Tools and workflows that actually work (Warmy, AnyBiz, and more) - Why email is still the highest ROI channel in 2025 Timestamps 00:00 Boost Revenue with Email 02:37 Open Rates Dropping? 06:30 Stuck in Spam Folders 09:49 Amazon Seller List Hacks 13:15 Gmail Reputation Risks 16:24 Cold Emailing Rules 19:30 Why Old Domains Win 23:11 Campaign Setup Walkthrough 26:16 $ Millions from Email 28:54 AI-Powered Email Warm-Up 32:11 95% Deliverability Tips 35:54 Best Email Tools 2025 38:44 Meet Warmy (Spam Fix) 42:15 Amazon Insert Tricks 45:33 Domain Age = Trust ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Transcript

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0:00.0	Most people think email is dead, but the data says otherwise.
0:03.6	Brands that use emails see up to 44% more revenue.
0:07.5	So why are so many sellers still struggling to get into the inbox?
0:11.4	Well, in this episode, Daniel Schneider uncovers the real reason why your cold emails and
0:16.9	newsletters aren't working and it has nothing to do with the subject line.
0:20.8	From hidden spam traps to domain reputation and properly seating your email, we break down exactly
0:27.4	what's stopping your messages from reaching your customers.
0:30.6	And wait until you hear what happened when we tested our own email list.
0:34.5	Let's just say it was worse than expected.
0:47.0	Our guest is a co-founder of Warmy I.O. And AI-powered email delivery deliverability tool that helps you land in the inbox, not in the spam folder.
0:55.6	With years of experience scaling SaaS startups and a passion for automation and AI,
1:01.6	he focuses helping businesses maximize their outreach performance through smarter
1:06.4	deliverability strategies. So I can't wait to talk to them. We're going to be welcoming Daniel Schneider.
1:12.3	But before we do that, let's thank our sponsors. The podcast is brought to you by Sellerboard,
1:17.9	the Sophie Society, the Titan Network, and Connect Cash. So thank you all sponsors. Without your
1:24.9	help, we couldn't get this done.'s a great topic i know it's one that
1:28.9	who's talking about this i know i don't see it talked about enough um it's probably this is going to be
1:35.1	awesome for simon but if you're on amazon and you're working your email list or if worst you don't
1:42.0	have an email list what you're missing out on. But the thing about
1:45.2	today, it's going to be so great, we're like, we've, we've gone through this. We've had issues.
1:50.4	And I learned a ton. We thought all of our emails were getting through. If people weren't
1:55.6	opening them, it's because, you know, they either didn't want to, they thought we sucked.
	...

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