What's up guys? This is Andy back with another Amazon quick tip. This is a question that was asked on my weekly Q&A call with my coaching students. Enjoy.

I have products that are not selling as well as expected, but to provide customers more options,

is it okay to still leave these products available on my Amazon storefront but not run PPC on them?

An excellent question. This kind of does relate back to what I was talking about with the leash

of like, my lease doesn't sell that well. Like should I run ads to it? Should I just let it chill?

What should I do with this thing?

Couple thoughts here.

Leaving them available on your Amazon storefront but not running PPC, I definitely like that idea.

But there's a caveat that you need to be very, very aware of.

And that is long-term storage fees, okay? If you want to go that route, which again, I think is totally

a valid option. In fact, I'll talk about a little bit different strategy that you can try

as kind of maybe a better alternative here than just turning off PPC for these. But make sure

if you are going to go that route, you're like, hey, I'm just going to, I like having options

because like you might have this random size or this random color that only sells like one a week, but it still sells one a week. I tell people

this all the time, guys, I've got like 40 something packs of dog bandanas. Some of them

only sell one a week. But guess what? That adds up. And when you have 40 packs, some sell one,

some sell two, some sell one a day, some sell 10 a day.

When you add all of those options up for customers, that's how you sell $150,000 a month.

So every little skew counts. I really truly believe that. But make sure that you're keeping an eye on

long-term storage because if you have 500 units in stock and you only sell one a week

and you're not running PPC on them anymore because they don't really convert super well.

Just make sure you're not hitting long-term storage because you hit that long-term storage,

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