Just to give some context, there's a lot of listeners of my podcast who may be going at this alone, where they don't have a business partner.

And so they're kind of doing all of the initial startup part alone.

How big of an impact do you think having help plays in the long-term success?

You've got to recognize what your weaknesses are.

You're all going to have strengths, but you're going to have weaknesses. And in a business like this, you know, you have to pull on all different areas

and expertise.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

Guys, I am excited. I have two special guests with me today all the way from the UK.

I have Kat and Laura from the brand Doddle. It's a doddle I learned today has to do with, if

you're in the UK you probably know that. I probably butcher that, but it has to do with making things easy. So they're here building their brand to make things easy for parents

and kids. Kat and Laura, thank you so much for joining me on the podcast today.

No worries. Can you guys give us just a quick background of yourselves? I know that you're both

mothers. You both have kids.

So obviously trying to start a business with other responsibilities, especially children.

I have two of my own. I have a four-year-old son and a two-year-old son. A lot of you guys know that.

But the challenges of starting a business around those responsibilities can be pretty daunting.

So for both of you,

what kind of motivated you to start this brand back in 2016? Yeah, so I was a recycling officer full-time for local council. And then I had three kids very close together. So when my daughter

was 15 months old, my twins were born. And I used to find

meal times super, super challenging, really stressful. And it was by chance when we're on holiday that

my daughter accidentally broke the handle off her fort. and she proceeded to pick up the short stubby end

and then eat her food much more easily.

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